The excitement around the Callday calltracking conference, which will be held on October 3 at the Mail.Ru Group site, has brought about iconic speakers and unique topics. The effectiveness of call analysis for business for the first time on one site will be discussed by representatives of the main Russian search engines, leading Internet marketing agencies and their clients.

Ilya Sidorov, a senior specialist on new products and solutions from Google, will talk about the search call tracking system solution and a comprehensive assessment of marketing effectiveness.
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Boris Iskritsky, the head of the Yandex industry, will explain how to achieve a noticeable increase in the number of calls, increase conversions and reduce the cost of each call using call tracking.
Mikhail Firulik, Head of Data Analysis at Mail.ru Group, will demonstrate Multiclass Look-Alike technology for call tracking.
The block of cases was built in an unusual format - both representatives of agencies and clients who will not allow to lie will protect projects:
• Auto direction: ArrowMedia (Kokoc Group) and Panavto;
• “Household appliances and electronics” direction: VoxImplant and MediaMarkt;
• Direction "Legal Services": AdLabs and CLIFF.
About 1,500 people have already become members of Callday. There is only a week left before the conference and those who did not have time to register can do this with the promotion code CALLDAY15, which must be entered in the registration field before September 27. Please note that there are few free places.
The official website of the event:
callday.ru .
Organizer: Calltouch.
General partners: AdLabs, Adventum, iConText.