"Es like a dollar" // Saturday //

How to avoid shame on level ground - a visual aid

Imagine a situation (yes, what to fantasize is all about). They call you, are represented by an employee of some modern super-service / technology / reputable company. At the same time, by intonation, one can hear that a person is aware of his status and general “unease” - well, that is, "in the image". But after a while, when masterpieces like “U like a bath” begin, shameful exposure begins ...

How?! How in business communication can you roll up to such primitivism, from which 10 years ago your eyes were on your forehead? Why do companies generally allow this kind of thing? How can you not know the English alphabet today? God bless him with the ignorance of the entire alphabet - one can hardly guess. But the inability to properly dictate / write down the five-seven-nine letters that make up the email address ... Now this is perceived simply wildly!

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It is important to understand one simple thing. All these stories, in addition to banal irritation on the verge of bewilderment, cause a negative attitude towards the business as a whole. Involuntarily there are questions - why (why? How?) In such a company, does this approach work? Own strategy of positioning the company as "stylish-fashionable-youth" because of these little things instantly begins to burst at the seams. There are cool texts on the site about “a team of professionals” and “unique competencies”, and by telephone, “BE as Russian ve” ... Where is the sequence?

In this case, it's silly to blame everything on snobbery and grumbling. All with a smart look argue about optimization, KPI and BSC, while some completely atavistic things, which, it would seem, it is time to forget like a bad dream, are still alive all living things. This is a trifle, yes, but the devil, as they say, in detail.

It is necessary once and for all to determine the assessment of the phenomenon of total ignorance of the English alphabet. It:
- annoying;
- unacceptable;
- bad for business.

The conclusion is simple: it is necessary to require a minimal knowledge of English from employees. The alphabet is really the minimum, mast hev. You can even carry out a special "test of genius", where you need to correctly dictate the address of the mail. Here, by the way, is an exhaustive cheat sheet, insuring against awkward (or irritated) interrogations - just hang it in places where a situation like “tick” may arise.


There are few things in the world, in which the unambiguous utility and necessity of which does not arise well, simply no doubt. Good old email is just one of those undeniable benefits. Unfortunately, in our harsh reality, the use of even this innocuous tool was not without the described perversions. But what used to get away with is now perceived at best as an absurdity. It's time to forget this “childhood illness” once and for all. Which was better not to get sick at all.

Everything. Exhaled!