It is time to implement advanced mobile strategies.

Apple and Google.

If you think that connecting mobile devices to the Internet is not the most important change in the life of mankind over the past 10 years, think again! Not only is the mighty Coca-Cola able to shift the two leaders in the field of mobile software, but also a company such as Interbrand has bypassed the leaders in the mobile sector, becoming the main driver in positioning brand values.
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The mobile revolution has proven that this is the fastest growing and widespread technology sphere in the history of mankind, and its mastery opens up monumental growth opportunities for those companies that are ahead of the rest.
Despite this, 17% of marketers who participated in the CMO Council survey believe that their marketing strategies are “fully developed and aligned with common marketing strategies,” while 31% said they perceive mobile advertising as one-time campaigns, not entire business strategies. .
We felt that it was time to shed some light on the problem of spreading some trends and assumptions about the mobile industry. When creating a new strategy, consider the following:

Mobile adoption is accelerating at an unprecedented pace.

• This year, the revenues from mobile games should for the first time overtake traditional games on consoles. Newzoo believes the mobile gaming market will be $ 40.9 billion in 2017.
• By 2020, half of the population will have access to the Internet using mobile devices. According to the GSMA Intelligence forecast, the mobile Internet will be in the hands of another 1.6 billion people over the next 5 years, and almost all of them will come from developing countries.

Mobile commerce is growing rapidly with innovations in payment systems and mobile assistants.

• An unprecedented 53% of US consumers used mobile devices to search or purchase gifts in the holiday season last year, according to a Burst Media report.
• According to the CFI Group study, 41% of consumers intend to buy more using mobile devices than before.
• Mobile digital assistants - such as Siri and Cortana - will be responsible for $ 2 billion in mobile shopping revenue by the end of 2016, according to a Gartner report.

Mobile technologies are changing traditional business models.

• Today, advanced mobile companies are capturing a mobile channel to reorganize and optimize their business models, creating a significant gap between themselves and outsiders.
• Brands have already dramatically reduced the cost of servicing customer calls, attracting buyers directly to their mobile applications.
• Even more, the market is ready and willing to make such changes. 72% of those surveyed told ClickFox that they had replaced some traditional channels with mobile apps.

And how important is the mobile channel for your business?



BYYD • Mobile Advertising Platform