11 "tricks" for SaaS, based on the psychology of Kep

Have you ever wondered if a simple trick can accelerate the growth of your SaaS startup? Here are 11 ways to achieve this.

Use almost round numbers → “Round” price preferences

Use round numbers and slip the number 9 as far as possible.

Why? Evidence recently discovered that people prefer to spend money on “round” sums, and subconsciously it came from “all 99 cents” stores.

Examples : Cloud9, Nitrous, Intercom.
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Use the snap effect

Place your most expensive plan on the left and the cheapest on the right.

Why? People who initially read from left to right will first see the value associated with your greatest plans. The most expensive product will act as a price reference, which will influence the decisions of your customers regarding other plans.

Examples: Blossom, Help Scout, Baremetrics.

Limit the number of options → Paradox of choice

Limit the number of subscriptions and options from which your customers can choose.

Why? Some are literally paralyzed from having to choose. Eliminate attention by using a minimalist approach in pricing.

Examples: Buffer, Help Scout, Groove.

Put your best plan in the center → Attention focus effect

Put your best plan in the center.

Why? People often rush to a product located in the center, choosing from a huge number of similar products. In the center of your pricing page, place the plan from which you want to get the most benefit, and which you think your customers will enjoy most.

Examples: Kissmetrics, Baremetrics, Briefmetrics.

Instill a sense of urgency by creating a deficiency → The effect of deficiency

Make limited bids to attract doubting customers.

Why? In simple words, "people consider a more valuable object that is in short supply, and less valuable - which is in prosperity." Your customers will benefit by getting your product at a discount. You win by getting customers who could choose your customers for a small difference.

Examples: Cheaper plans for those who bought them first, one-time discounts on annual plans, offers with a limited duration.

Take care of customers more than others → The effect of the elite

Participate in the life of your audience and become for it a knight on a white horse who protects his clients from greedy organizations.

Why? You can do this by triggering the growth of the community in your sphere (for example, moderating media publications, running a forum, etc.), you can write articles about the current state of your sphere, and what it can achieve, and much more.

Examples: GrowthHackers, Inbound.org, Medium publications.

Offer small discounts in advance → Hyperbolic Discounting

Offer a small discount right from the start.

Why? People usually choose (and consider more valuable) small benefits immediately instead of big benefits in the long run.

Examples: Preliminary discounts on annual plans, 50% discount on your “best” plan.

Make the registration process as simple as possible → The effect of the gradient goal

Reduce to a minimum the amount of effort spent on the purchase of your product, by pre-filling forms with information that your customers have already provided.

Why? There are a number of factors that can scare the user away from the form of payment:

• The need to update the page
• The need to twice enter the address of the payer and delivery, when they are the same
• The need to re-enter the email address when they have entered it on the previous page

Examples: Top Registration Page Examples

Differ → Effect Restorff

Create a unique product that goes beyond your scope of activity.

Why? An item that stands out like the white crow is more likely to be remembered than other objects.

Examples: Slack, Apple, Tesla.

Use social evidence → Orientation to public opinion

Show companies that use your product, as well as research and reviews in a prominent place on your landing page or pricing page.

Why? If successful companies use your product, people are programmed to think that your product plays a role in this, and they want to try it themselves.

Examples: Blossom Customers, Intercom Customers, Salesforce Customers.

Use simple language → The effect of simplicity

Write texts in an easy-to-understand language, so that they can be read out loud, without confusing the reader in the middle of a sentence.

Why? We "by nature want to face only what we are already familiar with." This also applies to words.

Examples: Slack, Mailchimp, Snapchat.

This is not nuclear physics, but these tips can lead to cosmic growth.

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