6 tips on purchasing programmatic

The more brands invest in the purchase of programmatic, the more they and DSP platforms need to understand what will bring the maximum income for each posted bid. Below is a ready list of tips for achieving the best result.

Begin to distribute advertising before creating a "white list"
As practice shows, it is best to start with a large database and then create “white lists” based on the findings during the campaign. Initially, it is difficult to accurately identify those people who are interested in your offer, even if you have a wide information about the consumer. Therefore, it is important, based on the base targeting, to first test the advertisement and then narrow down the search based on actual data.
')
Stimulate the campaign
You should check the campaign every day, and have a strict frequency of impressions. This helps customers to a) maximize the search for the right people b) win by controlling price volatility c) interact with various consumer segments. In addition, daily checking the campaign, you can observe the peak activity of consumers, as well as the activity of competitive DSP-platforms, at what time the competition is high.

Choose the right advertising
To maximize profits, you need to choose the right advertising formats for different categories of consumers. Animated advertising or Rich media affects consumers better than static. Video and native advertising make a good impression, because they involve the consumer, creating an “experience” for him.

Target correctly, especially special offers.
Targeting a special offer, you need to clearly understand why it was created. In this case, it is very important to use the most accurate targeting, so use either those consumer data that you know 100% or as close as possible to the guaranteed figure, leaving some room for narrowing the targeting.

Target emerging markets
Acquire new opportunities for scale and pricing by opening up emerging markets. These markets are in the early stages of mobile programmatic, and they have great opportunities for qualitative change. Campaigns in regions that are not yet programmatic, but are already developing in the field of mobile marketing, can help earn more profits.

Know your customer
Work with programmatic does not end with the beginning of the campaign. Brands have access to a wealth of information. By combining the data collected before the campaign and the data during the campaign, you can create an excellent portrait of your consumer, open up new market segments to market products and adjust your behavior strategy to maximize profits.

Ad Exchange * - advertising space exchange. A platform that provides bidding with ad impressions: puts on display impressions for visitors to publisher sites and ad networks, accepts bids from DSP and announces the winner. The ad exchange works with the RTB ecosystem and is part of the SSP technology stack.



BYYD • Mobile Advertising Platform