6 useful tools for webmasters

Author: Pavel Panov - Head of CPA-direction Kokoc.com (kokoc Group).


AdMobiSpy
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Mobile advertising monitoring service. With it, a webmaster can analyze the activities of competitors, tracking their ads, and use the data to create their own unique promotion. The tool allows you to find out the number of ad impressions, georeferencing, find suggestions on similar topics. Allows you to save time by using search filters by ad type or image size.



Publer

Monitoring service for teaser networks, advertising posts, announcements and community analytics in social networks. With it, a webmaster can learn the latest trends, track competitors' actions and collect retargeting bases to create effective advertising campaigns. Allows you to define an affiliate program or CPA-network, which is directed traffic from a particular community "VKontakte" and "Classmates". It gives an opportunity to assess the amount of advertising materials, offers and understand the feasibility of advertising in a particular group in social networks.



HideMyAss

"Spy" service, which guarantees complete anonymity on the network. By remaining incognito, you can track the actions of competitors, evaluate offers and promotions that are used to attract users. Gives you the opportunity to get to the information posted even on blocked sites. At the same time the service protects the software and makes secure data transmission.



AdsBridge

Free tracker, suitable for both desktop and mobile traffic. The main advantage of this tool is that the webmaster receives “in one window” all applications for work, eliminating the need for their own download and configuration. The service helps to determine the sources of traffic, the number of unique visits, create an offer and landing page, get a report on conversions. Real-time provides detailed statistics of monetary indicators in any of the four currencies (US dollar, euro, British pound, ruble). It makes it possible to save and compare the results of several advertising campaigns simultaneously.



"Arbitrage Calculator"

With this tool you can evaluate the real perspective of advertising campaigns. It allows you to get a forecast based on the parameters: traffic source and offer, find out the lead cost and net profit from it, total income, ROI. The results of the forecast will depend on what the webmaster is going to earn: on advertising for impressions or clicks.



Evernote

Service for storing notes with the ability to catalog information. As notes, you can use a fragment of formatted text, the entire web page, a photo, an audio file, or a handwritten recording. Records can be sorted by folders, label them, edit and export. Information is available on different devices due to synchronization with Evernote servers: a note created on a computer can be easily found and read on a phone or tablet.



Source: Cossa .