Corporate social infographics
I have long wanted to deal with statistics on the use of corporate social media, as well as try yourself in the field of infographics. And that's what happened (see below).
These graphs are based on two sources:
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Gartner, The Social Organization, 2011
Altimeter, 2012
On the one hand, four years have passed since the publication, on the other hand, the Russian IT market is repeating the dynamics of the West with a lag of several years. So, these charts may well be relevant to us.
I suggest the following interpretation of graphs: if you work in the B2C industry and think about operating efficiency and sales efficiency , increase brand loyalty and improve customer service. Use communities to crowdsource and search expertise . And feel free to start implementing corporate social networks throughout your organization.
Vladimir Ivanitsa Facebook | LinkedIn
These graphs are based on two sources:
')
Gartner, The Social Organization, 2011
Altimeter, 2012
On the one hand, four years have passed since the publication, on the other hand, the Russian IT market is repeating the dynamics of the West with a lag of several years. So, these charts may well be relevant to us.
I suggest the following interpretation of graphs: if you work in the B2C industry and think about operating efficiency and sales efficiency , increase brand loyalty and improve customer service. Use communities to crowdsource and search expertise . And feel free to start implementing corporate social networks throughout your organization.
Vladimir Ivanitsa Facebook | LinkedIn
Source: https://habr.com/ru/post/294468/
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