Yandex will open an office in Shanghai and help Chinese companies with promotion in Russia
Yandex opens its 15th overseas office. This time it will be located in the Chinese city of Shanghai. The office will be headed by David Tsai, who has been with the company since 2012. The SPB Software team, bought by Yandex in the same year, will move there with him. The division of an Internet company in China is designed to help Chinese market participants to promote their services and products in RuNet using Yandex’s advertising technologies and tools to analyze traffic and audience. While in the unit will work "a few people," reported in "Yandex".
The Russian market continues to gain popularity among sellers of consumer goods, goods for children, mobile phones and tablets, personal electronics and gadgets, cosmetics, auto parts, hotel and flight booking services, the representative of Yandex Asya Melkumova lists. Yandex will offer them its commercial products - Direct contextual advertising system or a service for evaluating site traffic and analyzing Metric users behavior.
“In order to effectively use the tools targeted at the Russian-speaking audience, you need to own Russian - you need to build advertising campaigns in“ Direkt ”, understanding the strategy of Yandex keywords and linguistics. Simple translation of campaigns, for example, from Baidu does not work. Our “Chinese” teams in Shanghai and in Moscow speak Russian, Chinese and English and will advise on the use of tools, ” explained RBC in the press service of Yandex.
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Large Chinese ecommerce sites ( JD.com , LightIntheBox , DHGate ), transport (for example, Hainan Airlines ) and manufacturing companies ( ZKTeco ) are already cooperating with the company.
This week, Yandex announced the launch of work with the TradeEase online trading platform. It allows you to purchase products in several hundred stores from China. In the first months of operation, TradeEase plans to attract about 100,000 buyers from Russia, and by the end of the year - to increase their number to a million.
In China, the Yandex.Cassa payment services aggregator from Yandex.Money also operates. True, 75% of Yandex.Money is owned by Sberbank. Last year, over 40 large and medium-sized Chinese online stores connected to Yandex.Case. In the near future it is planned to connect another 20 sellers from China. In June-August 2015, the number of payments through Yandex.Cash on Chinese websites increased 11 times. Over the year, the Chinese aggregator turnover increased sevenfold. Now it accounts for more than a third of the total turnover of retailers served by Yandex.
The plans to open an office in China in March were told by the company's general director Alexander Shulgin. Outside the CIS, the company also has offices in Istanbul, Lucerne, Berlin, and Amsterdam.
The Russian market continues to gain popularity among sellers of consumer goods, goods for children, mobile phones and tablets, personal electronics and gadgets, cosmetics, auto parts, hotel and flight booking services, the representative of Yandex Asya Melkumova lists. Yandex will offer them its commercial products - Direct contextual advertising system or a service for evaluating site traffic and analyzing Metric users behavior.
“In order to effectively use the tools targeted at the Russian-speaking audience, you need to own Russian - you need to build advertising campaigns in“ Direkt ”, understanding the strategy of Yandex keywords and linguistics. Simple translation of campaigns, for example, from Baidu does not work. Our “Chinese” teams in Shanghai and in Moscow speak Russian, Chinese and English and will advise on the use of tools, ” explained RBC in the press service of Yandex.
')
Large Chinese ecommerce sites ( JD.com , LightIntheBox , DHGate ), transport (for example, Hainan Airlines ) and manufacturing companies ( ZKTeco ) are already cooperating with the company.
This week, Yandex announced the launch of work with the TradeEase online trading platform. It allows you to purchase products in several hundred stores from China. In the first months of operation, TradeEase plans to attract about 100,000 buyers from Russia, and by the end of the year - to increase their number to a million.
In China, the Yandex.Cassa payment services aggregator from Yandex.Money also operates. True, 75% of Yandex.Money is owned by Sberbank. Last year, over 40 large and medium-sized Chinese online stores connected to Yandex.Case. In the near future it is planned to connect another 20 sellers from China. In June-August 2015, the number of payments through Yandex.Cash on Chinese websites increased 11 times. Over the year, the Chinese aggregator turnover increased sevenfold. Now it accounts for more than a third of the total turnover of retailers served by Yandex.
The plans to open an office in China in March were told by the company's general director Alexander Shulgin. Outside the CIS, the company also has offices in Istanbul, Lucerne, Berlin, and Amsterdam.
Source: https://habr.com/ru/post/294400/
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