How to develop cloud service
Analytical reports on the topic suggest that a direct correlation of the size of the business and the degree of use of cloud services has not yet been observed. This is the logic: the cloud is a universal tool that allows companies to optimize their business models.
/ photo by Ken Teegardin CC
High-tech IT projects are often unprofitable in the first years of their work. This is justified by the need for marketing activity and the total amount of work with significant capital expenditures.
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Designing and optimizing design solutions in such a situation is not easy. Our case was no exception, but we decided not to dwell on intermediate options and continued to modify our decisions.
In addition, we saw the need for the IaaS provider to be an open company that is ready to talk about itself and share its trial and error experience. To do this, we started blogging on Habré, which largely helped us to support the growth of our customer base.
The idea of ​​stories about their own experience and analysis of foreign work is not in direct advertising and boasting, but in real analysis of the situation. Such a tool has allowed us to get even more opinions about what our customers seem to be unsuccessful or a good solution.
The whole process takes place "organically" and without significant costs. It allows us to direct the audience not only to our site, but also to connect with people on other platforms, such as thematic forums or social networks, where people discuss our materials.
Depending on the reaction of the audience, we weigh the need for certain changes. A couple of examples of materials in which we talked about this:
Understanding the needs of our clients helps us explore their path from the appearance of certain tasks to ordering additional resources from us. In addition, automation of a number of service functions allowed us to reduce costs and work with a large number of clients.
According to Guy Marion, every sales channel must have an owner within the company. In addition, you need to understand when it is better to work with the client personally, and which tasks are more efficient to automate.
At the same time, the approach of Disruptive Advertising’s head Reta Norton (Rhett Norton), who shared a story from his work experience with one company, in which everyone was sure that one of the team members was indispensable, was not taken seriously, was used.
As a result, when the first quit, things went uphill, and the departure of the second was the beginning of problems. The point here is an incorrect assessment of the value, which applies to sites. If you delete or change something, it will clearly show what value this or that element had before.
PS A little more about the work of a virtual infrastructure provider:
/ photo by Ken Teegardin CC
High-tech IT projects are often unprofitable in the first years of their work. This is justified by the need for marketing activity and the total amount of work with significant capital expenditures.
')
Designing and optimizing design solutions in such a situation is not easy. Our case was no exception, but we decided not to dwell on intermediate options and continued to modify our decisions.
In addition, we saw the need for the IaaS provider to be an open company that is ready to talk about itself and share its trial and error experience. To do this, we started blogging on Habré, which largely helped us to support the growth of our customer base.
The idea of ​​stories about their own experience and analysis of foreign work is not in direct advertising and boasting, but in real analysis of the situation. Such a tool has allowed us to get even more opinions about what our customers seem to be unsuccessful or a good solution.
The whole process takes place "organically" and without significant costs. It allows us to direct the audience not only to our site, but also to connect with people on other platforms, such as thematic forums or social networks, where people discuss our materials.
Depending on the reaction of the audience, we weigh the need for certain changes. A couple of examples of materials in which we talked about this:
- Cloud Pricing Philosophy
- How to save on IT infrastructure
- How we developed our DNS manager
- Pre-installation of the control panel and on-the-fly license ordering
Understanding the needs of our clients helps us explore their path from the appearance of certain tasks to ordering additional resources from us. In addition, automation of a number of service functions allowed us to reduce costs and work with a large number of clients.
According to Guy Marion, every sales channel must have an owner within the company. In addition, you need to understand when it is better to work with the client personally, and which tasks are more efficient to automate.
At the same time, the approach of Disruptive Advertising’s head Reta Norton (Rhett Norton), who shared a story from his work experience with one company, in which everyone was sure that one of the team members was indispensable, was not taken seriously, was used.
As a result, when the first quit, things went uphill, and the departure of the second was the beginning of problems. The point here is an incorrect assessment of the value, which applies to sites. If you delete or change something, it will clearly show what value this or that element had before.
PS A little more about the work of a virtual infrastructure provider:
Source: https://habr.com/ru/post/294374/
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