Why don't they read me: 12 ways to make the audience love the site

We understand how media and content-oriented platforms should improve efficiency.

Make a mobile version
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In 2015, it is a shame not to have a mobile version of the site. More than half of all Internet users in the world surf from a smartphone, phone or tablet. In Russia, the Internet is used monthly by 82 million people. Of these, 50 million use mobile gadgets. 14% of Runet users access the network only from mobile. Without a mobile version, you lose millions of potential users.

Give content

Wrote 100 articles - select the top 10, issue an e-book and give it in exchange for a like, sharing a page on social networks or in exchange for an e-mail address.



The method is called content upgrades. Its effectiveness is confirmed by many successful cases. Site owners increased the conversion by 100 times , and some even more .

Get the newsletter

Once a week, send to subscribers all the new things that appear on your site. If you publish a lot of content, choose the best. This channel does not take you much time and effort, but will increase attendance. Megaplan receives almost 17% of all traffic to the site from email .

Always add a picture

Posts with pictures get 42% more clicks than posts without pictures.



When sharing on Facebook or VKontakte, a link with a picture will automatically turn into a snippet - a large image, on clicking on which the site opens. Go over it more convenient.

Personalize your content

Use recommendation blocks and show each user what is interesting to him. Relap widget on Ria.ru website:



Previously, the editors of the site collected the "Main Today" manually. After switching to automation, the CTR of the block increased by 2 times, and the average time on the site increased from 76 seconds to 3 minutes.

Simplify

Difficult: old design Lenta.ru



Simple: new design Lenta.ru



Design Lenta.ru updated in early 2013. The rubrics, relevant materials and, most importantly, for the day are displayed on the main page. If the user wants to read the article, then each additional visual element will win his attention and annoy. In January 2013, a couple of months before the redesign, according to Liveintenet, the Lenta.ru website was viewed 3,999,084 times, and in January 2014 - 4,956,520 times.

Reach the right audience

Content is the same product as soda or mobile phones. You should know what you are doing: “Bell” or “Pepsi”. Decide who reads you. Optimize your site, write keywords. Who are your competitors? What are the differences in style, format, content?

“It is better to choose a niche in which you will work immediately and stick to it in the future. To accustom agencies, the market and readers to a particular type of content is a long and difficult task, and changing the concept of publishing along the way is not very effective. ” - Andrei Zagoruiko, co-founder of the “ Committee ” publishing house for the CP .

Promote content on third-party and friendly sites

This is a link to the test from Meduza on the BOC under the heading "Test of the Day."



Just write

Compare:

1) Avoiding large and complex sentences, you write in simple language, not forgetting to check the readability of the text with a simple technique: reading out loud and lacking hitches, in the case of which the text should be rewritten, and then re-shown to an outsider, for example, mother or friend.

2) Write in simple language. Avoid large and complex sentences. Read your text out loud. Are you stuck? Rewrite and try again. Now let the text read to a friend.

That's it.

Structure the text

The big text is divided into parts. Put subtitles and illustrate with pictures or video. Make the paragraphs small, indent them.

Good: Meduza.io



The text is divided into subheadings, paragraphs are not redundant. Inside - photos, each signed. Giant canvas unshared text read difficult or even impossible.

Not really: reader material in the TJ club. Divided by pictures, but without subtitles and with giant paragraphs.



Write informative and catchy headlines

Four simple tips to make headlines more interesting from Neil Patel :
1) Use numbers.
2) Use negative and negative expressions.

The material on Spark.ru uses two rules at once.

3) The maximum words in the title - eight.

adme.ru

4) Use two-part headings (as in this text).


"Zuckerberg will call"

Just do not get carried away. Each material is useful information. From the title, the user must understand what he learns from the text. (With rare miraculous exceptions).


Communicate

Be sure to open the comments. While they are not very many, respond to each. Answer yourselves, ask the experts to answer. Or just give thanks.