The maximum income from music and movies - from gadget sellers and telecom operators

Photo: “Vedomosti”



Director General of Intermedia Information Agency Evgeny Safronov spoke about the volume of media content market in Russia. According to the agency, the total market volume of the cultural and entertainment industry in the Russian Federation was about 1 trillion rubles in 2014, Vedomosti reports. At the same time, the assessment of income from Intermedia included not only revenues from the direct use of music, films, performances and circus performances, but also revenues from related areas of the economy. Thus, the report shows data on the turnover of the concert market, and corporate events.



To assess the various market segments, the agency used data from other analytical companies, the results of surveys of market participants and their ability to conduct an examination.





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Intermedia is a company that is controlled by the Russian Authors' Society (RAO). Recall that now this society, as well as the Russian Union of Rights Holders (RSP), are united into a single “Trade Union of Cultural Workers of the RAO”. In turn, the Trade Union continues to consider the possibility of introducing a "tax on the Internet" proposed by the RSP in the person of its head Nikita Mikhalkov.



Intermedia specialists calculated that revenues from the transmission of music and video on Internet networks, as well as revenues from the sale of gadgets that allow reproduction of media content, constitute a very significant part of the Russian cultural and entertainment industry market. Of 941.7 billion rubles. total market revenues in these two segments accounted for about 619 billion rubles. And telecom operators, providers and sellers of technology receive the maximum benefit when buyers change the physical media to access the Internet. As a result, the record industry is collapsing. “This has led to an almost complete cessation of investment in content creation,” the agency’s report said.