AKOS investigated the tender policy: the agencies began to participate more often in state tenders and to send more selective applications
The Association of Consulting Companies in the Field of Public Relations (AKOS) interviewed the company about participation in tenders. Agencies have become more selective in their applications, more often participate in government tenders and less often agree to the free development of creative solutions. The number of non-professional purchases has decreased.
In 2011 and 2012, 80% of agencies participated in state tenders, in 2014 the figure increased to 92%. All respondents filed documents for participation in tenders of commercial structures.
In 2014, 36% of respondents received from thirty to fifty invitations to participate in tenders, 35% received more than fifty invitations. In 2012, more than fifty invitations received 45% of PR people, writes AdIndex .
47% of agencies fought for winning from thirty to fifty times, 38% participated in tenders less than twenty times. 15% participated in more than fifty tenders. Olga Dashevskaya, head of the AKOS Tender Policy Committee, noted that agencies have become more discriminating.
')
In 54% of cases, the agency developed and submitted offers in less than two weeks. In 23% of cases, the deadline for the preparation of documentation was up to five days.
Customers are less likely to demand the free development of creative solutions, and agencies - less often agree to such conditions.
PR specialists to the most important factors for inviting to participate in tenders consider the successful experience of working with the customer, the “big name” of the company and recommendations of colleagues, and customers talk about the experience of similar projects, proactivity, low price for services, sympathy and trust in the agency and AKOS membership and / or RASO. Customers are less likely to pay attention to the place in the rating of communication agencies, the “big name” in the market of services and recommendations.
The number of non-professionally prepared tenders decreased: in 2011 there were 33%, in 2012 - 24%, in 2014 - 17%. Experts call fictitious tenders one of the reasons for losing.
In 2011 and 2012, 80% of agencies participated in state tenders, in 2014 the figure increased to 92%. All respondents filed documents for participation in tenders of commercial structures.
In 2014, 36% of respondents received from thirty to fifty invitations to participate in tenders, 35% received more than fifty invitations. In 2012, more than fifty invitations received 45% of PR people, writes AdIndex .
47% of agencies fought for winning from thirty to fifty times, 38% participated in tenders less than twenty times. 15% participated in more than fifty tenders. Olga Dashevskaya, head of the AKOS Tender Policy Committee, noted that agencies have become more discriminating.
')
In 54% of cases, the agency developed and submitted offers in less than two weeks. In 23% of cases, the deadline for the preparation of documentation was up to five days.
Customers are less likely to demand the free development of creative solutions, and agencies - less often agree to such conditions.
PR specialists to the most important factors for inviting to participate in tenders consider the successful experience of working with the customer, the “big name” of the company and recommendations of colleagues, and customers talk about the experience of similar projects, proactivity, low price for services, sympathy and trust in the agency and AKOS membership and / or RASO. Customers are less likely to pay attention to the place in the rating of communication agencies, the “big name” in the market of services and recommendations.
The number of non-professionally prepared tenders decreased: in 2011 there were 33%, in 2012 - 24%, in 2014 - 17%. Experts call fictitious tenders one of the reasons for losing.
Source: https://habr.com/ru/post/294356/
All Articles