September 30 Instagram will start showing 30-second commercials

Instagram announced the launch of thirty-second commercials in late September. The service is available in more than thirty countries, including Italy, Spain, Mexico, India and North Korea.



Previously, Instagram allowed to download fifteen-second commercials, now it has increased their duration to half a minute. At the end of August, the service abandoned the obligatory square form of content and allowed users to upload rectangular photos and videos of landscape and vertical orientation.

In the release, the company announced several products, including Marquee (running line) - “a new premium product that will help reach mass consciousness and expand coverage in a short time, ideal for movie premieres and new product launches”