Programming Ecosystem

DMP * is a data management platform, an ad server that also includes data management tools. DMPs help marketers collect, organize, manage, and measure data from a single center. DMP is also responsible for managing privacy. In advertising, DMP simplifies targeting on a large scale, often containing multifunctional options.

DSP * * - a demand platform, a company that buys real-time online advertising space.
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SSP *** is an offering platform, a company that provides space for online advertising to a real-time demand platform. SSPs often aggregate offers from publishers.

**** Publisher - commonly referred to as a publisher, is a mobile application development company. It is he who appeals to the company SSP, offering to place advertising in their applications.



BYYD • Mobile Advertising Platform