Calltouch acquired RO! RS
Calltouch Call Tracking service brings the Russian Internet marketing market to a fundamentally new level and represents the first comprehensive product targeted at business owners. The reason for the creation of a new service was the acquisition of Calltouch business intelligence system RO! RS, which formed the basis of the product.
- Internet advertising occupies most of the marketing budgets of companies and has a serious impact on the business. But until today, there was no product on the Russian market that allows you to completely control the marketing processes from placing an advertisement to receiving net profit, so we decided to create it, ”explained Mikhail Fedorinin , founder of Calltouch.
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The product is built on the principle of Business Intelligence (transfer of raw information into a convenient form) and is one step higher than existing Internet marketing tools. Extremely simple interface displays statistics on all areas of importance to business: investment volume, concluded deals, revenue, losses, website conversion, call center and sales managers, purchasing departments and customer service. The service provides an opportunity to create an individual analytical model depending on the activities and size of the company. For example, a large network of medical clinics would be useful to keep track of all the indicators listed above, whereas a small online toy store has enough information on the amount of the average check, traffic and site conversion.
The system collects the necessary information around the clock automatically, which allows you to optimize the work of the staff, eliminating the need to compile and read routine weekly reports. And thanks to the storage of data on a cloud platform, it is possible to control business processes from anywhere in the world, having access to the Internet.
- In addition to collecting statistics, the service demonstrates data in dynamics and reports if one of the indicators has changed for the worse, for example, the sales volume has decreased or the cost of attracting a client has increased. Having discovered the cause of the problem, the system offers solutions, ”explained the principle of operation of the new product, Maxim Pichevsky , the managing partner of RO! RS.
In the future, Calltouch plans to keep the RO! RS brand and is ready to consider offers from other companies working in the field of business intelligence that may be useful to service customers.
- Internet advertising occupies most of the marketing budgets of companies and has a serious impact on the business. But until today, there was no product on the Russian market that allows you to completely control the marketing processes from placing an advertisement to receiving net profit, so we decided to create it, ”explained Mikhail Fedorinin , founder of Calltouch.
')
The product is built on the principle of Business Intelligence (transfer of raw information into a convenient form) and is one step higher than existing Internet marketing tools. Extremely simple interface displays statistics on all areas of importance to business: investment volume, concluded deals, revenue, losses, website conversion, call center and sales managers, purchasing departments and customer service. The service provides an opportunity to create an individual analytical model depending on the activities and size of the company. For example, a large network of medical clinics would be useful to keep track of all the indicators listed above, whereas a small online toy store has enough information on the amount of the average check, traffic and site conversion.
The system collects the necessary information around the clock automatically, which allows you to optimize the work of the staff, eliminating the need to compile and read routine weekly reports. And thanks to the storage of data on a cloud platform, it is possible to control business processes from anywhere in the world, having access to the Internet.
- In addition to collecting statistics, the service demonstrates data in dynamics and reports if one of the indicators has changed for the worse, for example, the sales volume has decreased or the cost of attracting a client has increased. Having discovered the cause of the problem, the system offers solutions, ”explained the principle of operation of the new product, Maxim Pichevsky , the managing partner of RO! RS.
In the future, Calltouch plans to keep the RO! RS brand and is ready to consider offers from other companies working in the field of business intelligence that may be useful to service customers.
Source: https://habr.com/ru/post/294268/
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