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In the case of the merger of Pay-Me and LifePay, the Russian mobile acquiring market will be divided between two players

Following the merger of mobile acquiring services 2Can and iBox, two more Russian services started the merger talks. True, it’s too early to talk about the positive outcome of the LifePay and Pay-Me talks. Due diligence procedure has not been completed yet, which will last for several months.

Vladimir Kanin, general director and principal owner of the developer of the Pay-Me service of Telemarket LLC, told Kommersant that he had discussed consolidation options with different market participants - not only with LifePay management. According to him, in 2014 Pay-Me turnover increased 11 times, and in the first half of 2015 - 6 times. In the two years of the service’s existence, 26,000 devices have been sold, and in 2014 the turnover of transactions on sold devices was $ 12 million. Pay-Me works in Russia, Kazakhstan and Ukraine.

Mobile payment terminals ( mPOS ) allow you to conduct cash transactions using a small device (reader) connected to a smartphone or tablet. LifePay receives a 2.7% commission from each transaction on the card, Pay-Me charges 2.75%.
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On February 9, Megamind wrote that the Life.SREDA investment fund was going to buy out the iboxPro mobile acquiring service launched in the markets of Vietnam, Indonesia and Thailand. The amount of the transaction was estimated at $ 10 million. However, at the stage of processing the transaction, companies had disagreements over the concept of the development of LifePay Global.

In June, the creators of the mobile acquiring service 2Can ( Smartfin company) decided to merge with rival company iBox . The merged company is estimated at $ 20 million. The merger will allow you to take 50% (by turnover) of the mobile acquiring market. The managing partner of the fund Inventure Partners Anton Inshutin estimated then the total monthly turnover of Smartfin and iBox at 230 million rubles. Now it has increased to 500 million rubles. According to Mr. Ishutin, in the case of the merger of Pay-Me and LifePay, the Russian mobile acquiring market will be divided between two players.

Large banks are already introducing a mobile acquiring service, believing that this segment expects a multiple growth in the near future, confirms Run Capital shareholder Andrei Romanenko. According to him, by the end of 2015, the market should triple and reach 1 billion rubles a month. Consolidation in the Russian market is due to a lack of investment. Globally, the entire acquiring continues to grow by 30-35% per year, says Vice President, Deputy Director of the Retail Business Department of VTB 24 Alexei Kirichek.

However, if you compare the number of potential customers of this market (according to Rosstat on January 1, 2015, 5.6 million SMB enterprises) and real revenue, then the picture will not be very impressive. The real revenue that all operators earn is 60-70 million rubles a year, assessed by the managing director of Prostor Capital Alexey Soloviev.

“Interest rates on mobile acquiring are at the level of classical bank acquiring or even higher. At the same time, in the conditions of current financial instability, this segment will feel worse, since their main customers - microbusiness - are closing one after another today. And those who survive are clearly not up to him, ”Oleg Seydak, CEO of Blackmoon Financial Group, told Kommersant.

Source: https://habr.com/ru/post/294260/


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