Hello, SaaS | SaaS Video Content | Dental Cloud experience
“Your unique selling proposition will surely be smashed to pieces by your potential users” (i).
The question of a potential user finally put my personal weight in relation to Dental Cloud in the plane:
')
and now I’m completely sure that if you live only in the product-instrumental positioning paradigm and don’t inform your potential users about the technology outside the product and don’t replicate practices, then you are guaranteed to lose. This is a lyrical digression and now about how and why we shot the video.
Actually our experience
What we did not want, creating videos:
What we had fantasies:
Why we filmed and What we tried to convey to doctors by simple messages through video content.
And so what happened
and further
in the second story, we again did not talk about all the possibilities of the service, but simply pulled out one component - communication - and told about it with the message - “ Dental Cloud erased the boundaries between doctor and patient”. In the video, the same team and more explanations on the essence of the tool and only about one of its components.
Those. in fact, we got two videos to play cloud evangelism, use cases, work practices and partially show tools. The videos are focused, not just on “early followers” (geeks who understand about technology and for whom all the functionality and features are critical), but at least on “earlier majority”, who don’t need to explain the functional early, but cloud technology capabilities and the company associated with this novelty. We hit the top 10!
How we chose a contractor
As I said, we didn’t want FLAT, like MojSklad - it all looks monochromatic and “like everyone’s.”
The average check in the market of rollers from 60 - 70 000 rubles a minute. In a situation of limited budgets, we looked in the direction of an incomprehensible trend of scribing and agreed to work with the guys from SmartScribe as a result - a responsive team happened to be below the market, which was a pleasure to work with.
What is the chip Scribe
The method conveys complex meanings using simple images. Scribing is applied “live”, for example, when you talk during negotiations, you draw sketches, diagrams, or when a professional scriber sketches illustrating the speaker’s speech during a report.
Video scribe
Based on the technology of scribing built video scrabing. This drawn video, which in a few minutes is interesting and understandable, conveys to the viewer complex information about the company and / or product, visualizes the meanings and makes the message memorable. This is a selling text or storytelling, plus some unusual illustrations, plus sound effects, seasoned with dynamics and an entertaining component.
Money and terms
The average bill for the production of the roller - 50 thousand rubles (50% prepayment, 50% final payment). This amount includes the elaboration of the script from the concept to the storyboard and the writing of the narration, voice acting, the preparation of illustrations and editing.
The minimum check is 15.9 rubles (in this case, the prepayment is 100%), in this case the customer provides the already prepared 30 second text of the announcer - about 60 words - most often it is an elevator speech.
Process of creation
The scheme is simple. It consists of seven key stages:
In general, with Scribe everything turned out simple, comfortable and profitable. Examples of the work of colleagues www.facebook.com/smartscribe and highly recommend to those who want to effectively.
Our video is not the first experience with the video.
and we are true to Askar's precepts - we deliver the clouds to doctors through the most informative content - video!
“Hello, SaaS” series materials
The question of a potential user finally put my personal weight in relation to Dental Cloud in the plane:
')
and now I’m completely sure that if you live only in the product-instrumental positioning paradigm and don’t inform your potential users about the technology outside the product and don’t replicate practices, then you are guaranteed to lose. This is a lyrical digression and now about how and why we shot the video.
Actually our experience
What we did not want, creating videos:
- Virality
- Sell and generate leads
- Make a regular video story
- Use FLAT
What we had fantasies:
- Make at least the “A.N.C. Agents” or something from Guy Ritchie
- Dream yourself
- Rent cheap
- Find professional contractors
- Make some brand awareness
Why we filmed and What we tried to convey to doctors by simple messages through video content.
- Take a case of use or a situation in which our service may be required. How we did it - we said in the script that we could be interesting in the situation of opening our business - an office or a small dental clinic.
- To show the current practice of administering treatment "on paper" and that there is an alternative to the practice in the form of a cloud - visualized in a simple and understandable way - with weights.
- To say in the video that the clouds are affordable and profitable - they compared the bill for SaaS with the bill for mobile communication.
- Show the novelty of Dental Cloud, and that the service has replaced the "boxes". How positioning was achieved - through the atmosphere of the roller - the team of hipsters, the presence of all the devices, the young dentist, the innovative background (equipment) ..
And so what happened
and further
in the second story, we again did not talk about all the possibilities of the service, but simply pulled out one component - communication - and told about it with the message - “ Dental Cloud erased the boundaries between doctor and patient”. In the video, the same team and more explanations on the essence of the tool and only about one of its components.
Those. in fact, we got two videos to play cloud evangelism, use cases, work practices and partially show tools. The videos are focused, not just on “early followers” (geeks who understand about technology and for whom all the functionality and features are critical), but at least on “earlier majority”, who don’t need to explain the functional early, but cloud technology capabilities and the company associated with this novelty. We hit the top 10!
How we chose a contractor
As I said, we didn’t want FLAT, like MojSklad - it all looks monochromatic and “like everyone’s.”
The average check in the market of rollers from 60 - 70 000 rubles a minute. In a situation of limited budgets, we looked in the direction of an incomprehensible trend of scribing and agreed to work with the guys from SmartScribe as a result - a responsive team happened to be below the market, which was a pleasure to work with.
What is the chip Scribe
The method conveys complex meanings using simple images. Scribing is applied “live”, for example, when you talk during negotiations, you draw sketches, diagrams, or when a professional scriber sketches illustrating the speaker’s speech during a report.
Video scribe
Based on the technology of scribing built video scrabing. This drawn video, which in a few minutes is interesting and understandable, conveys to the viewer complex information about the company and / or product, visualizes the meanings and makes the message memorable. This is a selling text or storytelling, plus some unusual illustrations, plus sound effects, seasoned with dynamics and an entertaining component.
Money and terms
The average bill for the production of the roller - 50 thousand rubles (50% prepayment, 50% final payment). This amount includes the elaboration of the script from the concept to the storyboard and the writing of the narration, voice acting, the preparation of illustrations and editing.
The minimum check is 15.9 rubles (in this case, the prepayment is 100%), in this case the customer provides the already prepared 30 second text of the announcer - about 60 words - most often it is an elevator speech.
Process of creation
The scheme is simple. It consists of seven key stages:
- First, the company leaves a request on the site or otherwise intends to order a video.
- Then conditions of cooperation are stipulated, the brief is filled.
- After that a contract is drawn up and signed.
- Behind this, the concept of future video is approved.
- Based on this concept, a script is written. In it, as in the concept, you can make edits.
- After coordination of the scenario, sketches are prepared and approved.
- Then comes the voice acting and editing - and the video is ready.
In general, with Scribe everything turned out simple, comfortable and profitable. Examples of the work of colleagues www.facebook.com/smartscribe and highly recommend to those who want to effectively.
Our video is not the first experience with the video.
and we are true to Askar's precepts - we deliver the clouds to doctors through the most informative content - video!
“Hello, SaaS” series materials
- Remove all unnecessary, hit the target, experiment
- Invaluable experience of Russian ISV
- Sales through an affiliate channel that may not be needed
- Startup Quickme - communication and collaboration of small teams
- Pervasive SaaS integration, how cute the rest of the business is, or how 1 + 1 turns into 3
- Quickme story for partners or 7 reasons to do things together
- Why not sell SaaS?
- SaaS - the realities of the Russian market
- Legal Fog SaaS
- Business Model Metrics
- Cloud Services Reviews / UX and Usability Testing
- Mobile revolution of access to the clouds: how to change the operator in "one click"
- Three steps roaming technology
- Somersaults with prices
- Virtual SIM? No, not heard
- Own mobile network WI-FI
- Personal data and medical secrets in the cloud
- PR and marketing Dental Cloud
- Remote to all
- Creating a new product and why MVP does not work
- Freemium Games | Practice Dental Cloud
- We write for free | Practice Dental Cloud
- Dental Cloud Service Overview | Part 1
- Dental Cloud Service Overview | Part 2
- The new version of the cloud service of dental automation Dental Cloud
- Personal Information | Have you moved?
Source: https://habr.com/ru/post/294234/
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