Information and analytical agency
Content Review investigated the prices for mobile Internet in 50 countries of the world. Specialists chose the countries with the largest nominal gross domestic product for 2014. Among them was Russia. For patriots of the Russian ruble, Internet prices in other countries have been converted into rubles at the rate of the Russian Central Bank as of August 28, 2015.
The cost of 1 Gigabyte of mobile Internet was calculated on the basis of package tariffs of 3 GB. According to Cisco, on average, mobile users in 2014 downloaded from 2 to 2.6 GB per month.
Such an assessment is valid for all 50 countries reviewed. The head of Content Review, Sergey Polovnikov, predicts further growth of this indicator this year.
According to the study, each country considered the leader of the mobile Internet market by the number of users. At the end of 2014 and during the first half of 2015,
Megafon became the leader in the mobile Internet segment in Russia.
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Ironically, the most technologically advanced countries were among the outsiders in terms of the low cost of the mobile Internet. So, users of Japanese
NTT DoCoMo pay for 1 GB 924 rubles, and for South Korean
SK Telecom - 807 rubles. However, in not very advanced Algeria, 1 GB costs 2010 rubles.
In Iran and Pakistan, the cost of mobile Internet is "ridiculous" 13 and 68 rubles per 1 GB, respectively. These two countries became the leaders of the rating.
The Russian Federation takes the third place with the result of 117 rubles per gigabyte. The British pay 9.5 times more, the Japanese 8 times, and in Germany and South Korea the mobile Internet costs 7 times more, RBC
reports .
The price tags on the mobile Internet in Russia have been steadily declining in recent years: this is due to the high competition among operators, as well as the growing popularity of package tariff plans, Polovnikov specifies.
Prices in Russia are indeed among the lowest in the world, Tatiana Zvereva, a MegaFon representative, agrees. The cost of the service decreases annually, she says: for individual tariff packages, the price of MegaFon has decreased by 20–30% over the last year, and during special period it falls by several times.
MTS is trying to increase revenue from communication services due to the growth in the volume of services consumed by subscribers, rather than raising prices for services, insists operator representative Dmitry Solodovnikov. According to the results of the second quarter of 2015, MTS increased the volume of Internet traffic per subscriber by year by year by almost 45%, he reports.
At
VimpelCom, the average consumption of data-traffic (
MboU ) in “packages” in the second quarter increased year by year by more than 50%, and the number of mobile Internet users increased by 13%, operator representative Anna Aybasheva said.
Revenues from the mobile Internet in the near future will be the main driver of growth in revenues of cellular operators, and voice services in general will go to free services, said CEO of
Telecom Daily Denis Kuskov. In Russia,
ARPU is now in the region of 300–330 rubles, and package tariff plans allow you to increase this figure by 20–30%, he adds.