Sony is not against releasing your own car

In an interview with the Financial Times, the head of Sony said that the company is open to cooperation with automakers. The head of the company allowed the possibility of creating a Sony machine, adding that the appearance of electric vehicles on the traditional market made it easier for new participants to enter the market, RBC reports .

Hirai also said that electric vehicle manufacturers and other non-traditional vehicles should learn to create “emotional value” that binds a car enthusiast and his car.

FT notes that now various technology companies are looking for a way to participate in the development of this sphere in the conditions of the development of the market of "smart" cars. For example, Google is actively working on a project to create a fully autonomous car, not lagging behind the "Corporation of Good" and Apple, which is developing its own model of electric vehicles.