The winners of the Startup Competition will be offered “barter” by the Burda International holding company.
The Russian division of the publishing house Hubert Burda Media and the Internet Initiatives Development Foundation ( IIDF ) organize a competition for Internet startups. Burda winners will be given the opportunity to present their project to international experts, provide support, expertise and advertising throughout the world. To this end, the publishing house will allocate 150 thousand euros and invest them in advertising on its resources. The finalists will be able to speak to Burda top managers, venture capitalists and international consultants.
Advertising on foreign sites can help start-ups to enter new markets, the director of the IIDF Dmitry Kalaev said. At the request of the organizers of the competition, the winner can also receive investments from them. However, no one promises this in advance, emphasize the representatives of Burda and IIDF.
Owners of working products or services (B2B2C or B2C), who have received the first income or significant increase in users, are invited to participate in the competition. Startups should work in the Fashion & Beauty, Home & Living, Cooking & Food, Family & Children and Cars segments. Accepting applications will last until September 30, after which the organizer will select the finalists.
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Burda publishes about 320 publications and manages 114 online resources in 18 countries. In addition, the holding makes investments in startups, including those not related to media. Earlier this year, Burda invested $ 14 million in the Vietnamese company Coc Coc, which develops a search engine, browser, content system and geolocation application.
Last year, Burda also held a startup competition. Only the budget of the prize advertising company was 500 thousand euros. Three finalists in 2014 received a scholarship to study at a startup academy LaunchGurus , mentoring leading digital specialists Burda International, free use of the holding’s office and infrastructure for two months.
The winner was the project "7 cottages" . “7 Dachas” is a Russian-language Internet resource dedicated to the management of the garden and the vegetable garden, the design of the house and the plot, blanks and other aspects of country life. Burda International received a strategic minority stake in the company in exchange for cash and access to media resources. This format of investment funds called Media for Equity .
At the end of 2014, Burda invested in the Russian company Bimbasket , which specializes in the development and distribution of children's educational games. Burda reported that she also received a stake in the project - in exchange for a future advertising campaign.
The publishing house is ready to invest in 3-5 Russian startups annually. One startup can get from $ 500,000 to $ 3 million, Christian Graggberg, director of digital projects at Burda International, told Vedomosti.
“In addition to direct investment and advertising, we advise our projects, provide an office and so on. We are ready to bring Russian projects to the international market and use our own tools and opportunities for their development, ”he said.
Advertising on foreign sites can help start-ups to enter new markets, the director of the IIDF Dmitry Kalaev said. At the request of the organizers of the competition, the winner can also receive investments from them. However, no one promises this in advance, emphasize the representatives of Burda and IIDF.
Owners of working products or services (B2B2C or B2C), who have received the first income or significant increase in users, are invited to participate in the competition. Startups should work in the Fashion & Beauty, Home & Living, Cooking & Food, Family & Children and Cars segments. Accepting applications will last until September 30, after which the organizer will select the finalists.
')
Burda publishes about 320 publications and manages 114 online resources in 18 countries. In addition, the holding makes investments in startups, including those not related to media. Earlier this year, Burda invested $ 14 million in the Vietnamese company Coc Coc, which develops a search engine, browser, content system and geolocation application.
Last year, Burda also held a startup competition. Only the budget of the prize advertising company was 500 thousand euros. Three finalists in 2014 received a scholarship to study at a startup academy LaunchGurus , mentoring leading digital specialists Burda International, free use of the holding’s office and infrastructure for two months.
The winner was the project "7 cottages" . “7 Dachas” is a Russian-language Internet resource dedicated to the management of the garden and the vegetable garden, the design of the house and the plot, blanks and other aspects of country life. Burda International received a strategic minority stake in the company in exchange for cash and access to media resources. This format of investment funds called Media for Equity .
At the end of 2014, Burda invested in the Russian company Bimbasket , which specializes in the development and distribution of children's educational games. Burda reported that she also received a stake in the project - in exchange for a future advertising campaign.
The publishing house is ready to invest in 3-5 Russian startups annually. One startup can get from $ 500,000 to $ 3 million, Christian Graggberg, director of digital projects at Burda International, told Vedomosti.
“In addition to direct investment and advertising, we advise our projects, provide an office and so on. We are ready to bring Russian projects to the international market and use our own tools and opportunities for their development, ”he said.
Source: https://habr.com/ru/post/294152/
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