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While Apple is discussing the possibility of launching its own online cinema, Alibaba has launched a beta version of its video service.

Apple plans to compete with Netflix , Amazon Prime and Hulu video services. The company may have its own online cinema with exclusive content. In recent weeks, Apple has been discussing with Hollywood leading figures the possible launch of its film company. The company has two options for filling the content service: create your own film studio or, for example Netflix, buy movies and TV shows from other studios.

The publication of Variety became known that Apple was trying to enter into a contract for a new car show with former Top Gear presenters. However, this attempt failed, and the creative team led by Jeremy Clarkson concluded an agreement with Amazon last July. The show will be available by subscription to Amazon Prime for $ 121 per year. Amazon Prime allocated over $ 240 million for filming 36 episodes.

In the coming days, Apple will begin to search for employees for the new service. Service plan to launch in 2016.
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A presentation of the company's new products is scheduled for September 9 - the Apple TV4 set-top box, iTV brand TV and others. The set-top box allows you to watch movies purchased from iTunes and use Netflix and other online cinemas.

Discussing the launch of the video service, Apple probably expects a sharp rise in its popularity - similar to Apple Music . A large community has been formed around Apple products, in particular, due to the widespread use of the iPhone and iPad. In June 2015, Apple launched the music streaming service Apple Music, which now competes with Spotify and Google Music .

Alibaba Group has launched a beta version of its own streaming video service Tmall Box Office. The company wants to repeat the success of American services in China - Netflix and HBO . Content will be purchased in China and other countries and produced in the company itself. In the future, Alibaba plans to produce more unique content. This should be a strong competitive advantage of the new service. A monthly subscription will cost users about $ 6.

Source: https://habr.com/ru/post/294144/


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