AOL bought a platform for creating multimedia content Kanvas and entered the mobile application market
The venture fund TMT Investments reported that AOL , a media conglomerate , bought Kanvas , a developer of visual emotion tools for mobile platforms. Kanvas will continue to work, but will become a subsidiary of the AOL's Consumer group. The deal will allow AOL to occupy a niche in mobile communications, Firrma reports .
The target audience of Kanvas is mostly young people. 75% of Kanvas users are under 21 and 65% of them are female. According to the company's own data, today a million people use their mobile applications. Buying Kanvas, AOL first enters the mobile market. Prior to this, AOL acquired companies focused on business in the field of digital content and advertising technologies - Velos, Vidible. In June, Aol became a partner of Microsoft, taking over the management of the company's advertising business in nine countries around the world.
At the early stage of development of Kanvas, TMT Investments invested $ 550,000 in the project. Project investors include such funds as KEC Ventures, Scout Ventures, Dace Ventures, Eniac Ventures. In total, the company raised about $ 3.4 million.
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Project Kanvas was formed on the basis of the social network Tracks to share photos. In January 2014, he raised $ 1 million. Kanvas's flagship product is a social network that allows you to create videos from different samples of multimedia content, as well as share them with friends and any other users.
The target audience of Kanvas is mostly young people. 75% of Kanvas users are under 21 and 65% of them are female. According to the company's own data, today a million people use their mobile applications. Buying Kanvas, AOL first enters the mobile market. Prior to this, AOL acquired companies focused on business in the field of digital content and advertising technologies - Velos, Vidible. In June, Aol became a partner of Microsoft, taking over the management of the company's advertising business in nine countries around the world.
At the early stage of development of Kanvas, TMT Investments invested $ 550,000 in the project. Project investors include such funds as KEC Ventures, Scout Ventures, Dace Ventures, Eniac Ventures. In total, the company raised about $ 3.4 million.
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Project Kanvas was formed on the basis of the social network Tracks to share photos. In January 2014, he raised $ 1 million. Kanvas's flagship product is a social network that allows you to create videos from different samples of multimedia content, as well as share them with friends and any other users.
Source: https://habr.com/ru/post/294124/
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