The main differences SEO promotion in search engines Google and Yandex

We noticed that the share of Yandex search traffic on Kanchanik is much less than the share of Google. Those. significantly less than the average ratio of Yandex traffic / Google market.

In the process of analyzing the problem, we read several dozens of articles on this topic and collected the most important facts that may be useful to you.


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General differences between Google and Yandex

• The age of the site is more important for Yandex.
• Moving through the bass is much easier in Yandex. It's enough to write high-quality unique content. In Google without links to a page to promote low frequencies hard. For midrange and bass, Yandex needs trust donors.
• The speed of indexing a site in Yandex is several times slower than Google: 8-10 days versus 1-2.
• Frequent content updates affect trust in Google. Yandex likes old unique texts.
• By HF queries in Yandex TOP you can see mainly the main pages of sites. In Google - more internal pages.
• There can be 5 links from one site on one Google search page. in Yandex - only one page.
• Yandex is easier to influence using behavioral factors than Google.
• Google does not always pay attention to the ban on indexing in robots.txt.
• The speed of loading pages is more important for Google. He does not allow slow sites in the TOP. For Yandex, the download speed of the site is not so important.
• Yandex likes subdomains for regional requests more. Those. for promotion in another city it is better to use the domain gorod.site.com/…
• For Yandex, finding a site in Yandex.Catalog is important.

Internal optimization

• Yandex no longer likes reoptimizing texts. Google is easier on this.
• Yandex understands morphology better, therefore it appreciates good quality of texts. A simple rewrite for Yandex is not suitable.
• Google loves big texts, Yandex is concise and well structured.
• Keyword density for promotion on Google should be higher (8-10%) than for Yandex (1-3%).
• Title page is more important for promotion in Google.
• In Google, internal linking is more important than in Yandex.
• Yandex forms a snippet from the text of the page, Google - from the meta description tag.
• For Yandex, it is desirable that the anchor be used not only on one page of the site, but also on others. For Google, it doesn't matter.
• Google is easier to refer to non-unique images on the site.
• Tag alt Yandex ignores, Google - takes into account as the usual text of the page.
• Google almost ignores links in the footer. Yandex - takes into account.

External optimization

• Yandex takes into account the regionality of donors, Google does not. Those. You can buy links from anywhere to promote on Google.
• In Google, only the first link and its anchor are counted on the page, Yandex - all links, even if they lead to the same page.
• You can buy links with identical anchors on Google. In Yandex, you can immediately get a filter for this.
• For careless purchase of links, it will be more likely to punish Google than Yandex.
• Google takes new links faster. They give effect almost immediately after indexing. For Yandex, the age of reference is important - the older, the more power.
• Google normally refers to direct occurrences of keywords in anchors. For Yandex, it is desirable to dilute the anchor sheet.
• Google loves cross-cutting links from sites, but for Yandex it's better to take only one link from the main page.
• Referring to donor links is more important for Yandex than for Google.
• Yandex understands the topic of the article and takes this into account when calculating the weight of the link c donor.
• For Yandex, the subject matter of the donor is very important. For Google, this is not critical - non-thematic donors can also be promoted.

Have you noticed these features of promotion for Yandex? In the comments, share your observations and experimental results.