Discovery and National Media Group are creating a new company in order to comply with the law “On Mass Media” in Russia
Discovery Communications and the National Media Group will establish a joint company, Media Alliance LLC. It will broadcast Discovery channels in Russia. In addition, the new company will provide local broadcasting. The transaction will be completed in a few weeks. LLC Media Alliance is created in order to comply with the new law “On Mass Media”: Discovery will receive 20% in LLC Media Alliance, NMG - 80%.
The company will manage 11 TV channels: educational, popular science and entertainment channels based on real-life events - Discovery Channel , Animal Planet , TLC , Eurosport and others. The listed channels are leaders in their segments in the Russian pay-TV market. For several years, Discovery has increased the number of local versions of channels, as well as the share of content in Russia.
"Media Alliance" will be headed by Olga Paskina. She has been running Discovery Networks business in North-Eastern Europe since last December, Interfax reports.
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At the end of June, Discovery top managers headed by the company’s president, JB Perret, met with the head of Roskomnadzor, Alexander Zharov. They expressed their readiness to restructure the business in accordance with the new amendments to the law.
"Megamind" wrote that the German media holding Axel Springer is not ready to accept the new conditions and plans to leave the Russian market. For several months, Axel Springer Russia has been negotiating the sale of its assets, in particular the Russian edition of Forbes . The management of the holding has been thinking about this since 2013.
According to the new amendments to the Law “On Mass Media”, since January 2016, foreigners are prohibited from directly or indirectly owning more than 20% of any Russian media. Therefore, now foreign investors can either leave the Russian market or reorganize the business so that it meets the new requirements. Previously, due to this law, entrepreneur Viktor Shkulev brought his share to 80% in the publishing house Hearst Shkulev Media .
The company will manage 11 TV channels: educational, popular science and entertainment channels based on real-life events - Discovery Channel , Animal Planet , TLC , Eurosport and others. The listed channels are leaders in their segments in the Russian pay-TV market. For several years, Discovery has increased the number of local versions of channels, as well as the share of content in Russia.
"Media Alliance" will be headed by Olga Paskina. She has been running Discovery Networks business in North-Eastern Europe since last December, Interfax reports.
')
At the end of June, Discovery top managers headed by the company’s president, JB Perret, met with the head of Roskomnadzor, Alexander Zharov. They expressed their readiness to restructure the business in accordance with the new amendments to the law.
"Megamind" wrote that the German media holding Axel Springer is not ready to accept the new conditions and plans to leave the Russian market. For several months, Axel Springer Russia has been negotiating the sale of its assets, in particular the Russian edition of Forbes . The management of the holding has been thinking about this since 2013.
According to the new amendments to the Law “On Mass Media”, since January 2016, foreigners are prohibited from directly or indirectly owning more than 20% of any Russian media. Therefore, now foreign investors can either leave the Russian market or reorganize the business so that it meets the new requirements. Previously, due to this law, entrepreneur Viktor Shkulev brought his share to 80% in the publishing house Hearst Shkulev Media .
Source: https://habr.com/ru/post/294008/
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