The developer of Angry Birds will cut about 40% of employees and close a number of projects due to financial difficulties
The developer of Angry Birds Rovio Entertainment plans to lay off about 40% of its employees. Rovio management decided to abandon their plans for work in the field of education. The company will leave 260 employees, writes The Guardian. In 2013, Rovio employed about 800 people. In October 2014, the company cut 110 employees.
The priority directions of the company's development will be games, media products and consumer goods.
“Over the past few years, Rovio’s growth and its desire to explore new business opportunities have been incredible. As a result, we started doing too many things at once, ”said Rovio CEO Pekka Rantala. Now, due to certain financial difficulties, it is impossible to dissipate like this.
The new game monetization scheme could have a negative impact on the company's affairs, TechCrunch believes . As time has shown, the use of the freemium model has proven to be ineffective.
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Rovio's operating profit declined by 73% in 2014. The main reason is the drop in demand for related products of the company: toys, clothes, drinks. Recently, the main product of Rovio Angry Birds is rapidly losing popularity, reported Business Insider.
In July of this year , Angry Birds 2 was released . It became the first full-fledged sequel to the game since 2009. For the first month, it was downloaded more than 50 million times. However, the new game, apparently, did not break the trend of reducing the company's revenue. In the American Apple App Store, Angry Birds 2 ranks 58th in revenue. In the UK, it occupies the 44th place, and in its native Finland, the game is located at the 29th position.
In 2016, the company plans to release a full-length film based on the game Angry Birds.
The priority directions of the company's development will be games, media products and consumer goods.
“Over the past few years, Rovio’s growth and its desire to explore new business opportunities have been incredible. As a result, we started doing too many things at once, ”said Rovio CEO Pekka Rantala. Now, due to certain financial difficulties, it is impossible to dissipate like this.
The new game monetization scheme could have a negative impact on the company's affairs, TechCrunch believes . As time has shown, the use of the freemium model has proven to be ineffective.
')
Rovio's operating profit declined by 73% in 2014. The main reason is the drop in demand for related products of the company: toys, clothes, drinks. Recently, the main product of Rovio Angry Birds is rapidly losing popularity, reported Business Insider.
In July of this year , Angry Birds 2 was released . It became the first full-fledged sequel to the game since 2009. For the first month, it was downloaded more than 50 million times. However, the new game, apparently, did not break the trend of reducing the company's revenue. In the American Apple App Store, Angry Birds 2 ranks 58th in revenue. In the UK, it occupies the 44th place, and in its native Finland, the game is located at the 29th position.
In 2016, the company plans to release a full-length film based on the game Angry Birds.
Source: https://habr.com/ru/post/293966/
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