Twitter launched a new service for advertisers, allowing to reach an audience of 700 million users

The Twitter Audience Platform advertisers platform covers seven hundred million users of the Twitter service and beyond. Promoted Video and Tweet Engagement formats are introduced into the platform, Twitter writes on a blog .



Tweet Engagement advertisements are converted to native ads in other applications. Promoted Video - video advertising in applications. Users will be able to retweet and send advertising tweets to favorites directly from advertising.

Advertisers can customize targeted ads in the desktop and mobile versions of the Twitter Audience Platform.
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A confirmation of the effectiveness of advertising on the site is a study by MediaScience, writes Sostav.ru : users spend on advertising on the Twitter Audience Platform by 123% more than on a regular cross-page.

In 2014, the company launched Twitter Publisher Network, which allows reaching an audience outside the microblogging service in mobile applications.

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