Contrary to the development of online commerce, in the next 5-10 years, the US offline retailers market will not shrink
US researchers Ali Khorash and Shad Cyverson of the University of Chicago claim that the offline retailers market will not shrink in the next five to ten years, despite the rapid development of online commerce. First of all, it is about the US market. Economists have studied investment investments, profits, expenses of large forms of US retail for the period from the beginning of the 2000s to 2014.
AT Kearney in a 2014 survey showed that large retailers in 2010-2013 consistently (from 68% to 76%) increased their share in total investments in offline retail. In part, this was a natural resistance to the growth of online retail sales. Their turnover from 1992 to 2013 increased from $ 35 billion to $ 348 billion, according to estimates by Khorash and Cyverson. But they still occupy a small part of the market. Researchers believe that with online sales, the buyer loses an important social and communication component of the shopping process.
Therefore, the real threat to traditional retail formats in the United States are "club warehouses" (warehouse clubs) and "supercenters" that combine the formats of multi-profile discount stores and a hypermarket. They appeared in the United States in the 1970s. The largest players in this segment of the American market are Costco , a division of Walmart Sam`s Club , Kmart . The turnover of these formats grew from $ 40 billion to $ 420 billion, reports Kommersant.
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In Russia, this format is not common.
AT Kearney in a 2014 survey showed that large retailers in 2010-2013 consistently (from 68% to 76%) increased their share in total investments in offline retail. In part, this was a natural resistance to the growth of online retail sales. Their turnover from 1992 to 2013 increased from $ 35 billion to $ 348 billion, according to estimates by Khorash and Cyverson. But they still occupy a small part of the market. Researchers believe that with online sales, the buyer loses an important social and communication component of the shopping process.
Therefore, the real threat to traditional retail formats in the United States are "club warehouses" (warehouse clubs) and "supercenters" that combine the formats of multi-profile discount stores and a hypermarket. They appeared in the United States in the 1970s. The largest players in this segment of the American market are Costco , a division of Walmart Sam`s Club , Kmart . The turnover of these formats grew from $ 40 billion to $ 420 billion, reports Kommersant.
')
In Russia, this format is not common.
Source: https://habr.com/ru/post/293762/
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