Basketball player Michael Jordan valued in dollar equivalent
The famous basketball player Michael Jordan is suing the already existing trading network, accusing the owners of illegally using his name for promotional purposes, writes Megamozg. During the trial, to determine the exact amount of damages, it was necessary to establish the cost of the Jordan advertising image. This was done by economics expert from Smith College Andrew Zimbalist.
The expert has calculated that now the advertising image of an athlete costs about $ 10 million, reports Adindex . At the same time, the analyst also noted that Jordan’s earnings continue to grow, which is very unusual for a professional who has already completed his career. Thus, according to Zimbalist's estimates, in 2012, Jordan earned $ 75.5 million. Now Jordan continues to earn more than his colleagues, including the current NBA star LeBron James.
Now Jordan's fortune, according to Forbes, is about $ 1 billion. The athlete is the richest basketball player in history.
The expert has calculated that now the advertising image of an athlete costs about $ 10 million, reports Adindex . At the same time, the analyst also noted that Jordan’s earnings continue to grow, which is very unusual for a professional who has already completed his career. Thus, according to Zimbalist's estimates, in 2012, Jordan earned $ 75.5 million. Now Jordan continues to earn more than his colleagues, including the current NBA star LeBron James.
Now Jordan's fortune, according to Forbes, is about $ 1 billion. The athlete is the richest basketball player in history.
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Source: https://habr.com/ru/post/293726/
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