How I sold the fridge at night
This is the story of a single online store that sells home appliances and household goods. The owner shared with us his story of successful sales.
“I have a small shop, like most of us work until 10 pm,” says the owner. Customers usually have a lot of questions, such as delivery, picking, credit, etc., so all orders are processed in the afternoon. "
The owner has placed a callback widget on his website that keeps potential customers in the daytime and promises to call all night visitors in the morning. And here is what sales dynamics was achieved after 4 days of use of use (figures are hidden at the request of the client):
The widget was installed 08/12/2015 and after 4 days the daily turnover of sales through the website, grew by about 28%.
Interestingly, the first buyer, who left his phone number at night, bought a refrigerator worth 20,490 rubles, and the cost of keeping this client was 54 rubles, that’s how much the conversation cost using the Pozvonim widget.
“I have a small shop, like most of us work until 10 pm,” says the owner. Customers usually have a lot of questions, such as delivery, picking, credit, etc., so all orders are processed in the afternoon. "
The owner has placed a callback widget on his website that keeps potential customers in the daytime and promises to call all night visitors in the morning. And here is what sales dynamics was achieved after 4 days of use of use (figures are hidden at the request of the client):
The widget was installed 08/12/2015 and after 4 days the daily turnover of sales through the website, grew by about 28%.
Interestingly, the first buyer, who left his phone number at night, bought a refrigerator worth 20,490 rubles, and the cost of keeping this client was 54 rubles, that’s how much the conversation cost using the Pozvonim widget.
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Source: https://habr.com/ru/post/293718/
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