How much is the perfect marketing analyst
In August of this year, the Superjob portal conducted a study of salary offers and expectations for the vacancy Marketing Analyst. In the process of research, the employment market of 15 cities of Russia was studied.
Most employers expect candidates to perform the following tasks:
- organization of marketing research by contracting organizations: preparation of technical specifications, monitoring the timing of implementation, etc .;
- organization of conducting marketing research by the company: development of tools, information gathering, data analysis, writing analytical reports;
- analysis of marketing research results (assessment of market capacity, market segmentation, competitor analysis, target audience, SWOT analysis, etc.);
- analysis of sales and development of measures to stimulate sales;
- preparation, coordination, monitoring of budget execution for marketing research;
- participation in the development of assortment and pricing policies;
- reporting.
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Applicants with incomplete higher education in economics, sociology, marketing or mathematics can apply for the minimum wage. At the initial stage, there is enough confident knowledge of Excel (pivot tables, formulas, graphs). The ability to work with macros is also desirable. Well, of course, knowledge of the basics of marketing, at least at a basic level. At the start, young professionals without work experience are offered from 40,000 rubles in Moscow and from 33,000 rubles in St. Petersburg.
In order to receive a higher salary, applicants must have a diploma of higher education in these areas and experience in marketing and analyst from 1 year. In addition, they will need skills in working with large data sets and experience writing analytical reports. If these requirements are met, they will be provided with a salary of 50,000-55,000 rubles (Moscow), 40,000-45,000 rubles (St. Petersburg).
If the candidate has experience in organizing a full cycle of marketing research and work experience of two years, he can count on a higher salary. At such positions, the possession of various methods of statistical data analysis, skills in working with SPSS, MS Access is appreciated. Salary offers in this case reach 85,000 rubles (Moscow) and 70,000 rubles (Petersburg).
An experienced marketing analyst who has worked in this position for more than three years can hope for the highest salary. It will require experience in building models and strategic forecasting, as well as knowledge of English at a conversational or free level. You may even need knowledge of the query language (SQL) to databases. Such candidates in Moscow are offered up to 120,000 rubles, in St. Petersburg - up to 100,000 rubles.
Source: Superjob
According to the study, 57% of candidates for the position of marketing analyst are women. 97% of applicants have a university degree. 26% of applicants speak English at a free or conversational level, reports AdIndex.
The average salary of a marketing analyst in Moscow is 68,000 rubles, in St. Petersburg - 55,000 rubles, in Volgograd - 36,000 rubles, in Voronezh -37,000 rubles, in Yekaterinburg - 46,000 rubles, in Kazan - 37,000 rubles, 42,000 rubles in Krasnoyarsk, 40,000 rubles in Nizhny Novgorod, 44,000 rubles in Novosibirsk, 36,000 rubles in Omsk, 40,000 rubles in Perm, 41,000 rubles in Rostov-on-Don, 40 in Samara 000 rubles, in Ufa - 37 000 rubles, in Chelyabinsk - 40 000 rubles.
Most employers expect candidates to perform the following tasks:
- organization of marketing research by contracting organizations: preparation of technical specifications, monitoring the timing of implementation, etc .;
- organization of conducting marketing research by the company: development of tools, information gathering, data analysis, writing analytical reports;
- analysis of marketing research results (assessment of market capacity, market segmentation, competitor analysis, target audience, SWOT analysis, etc.);
- analysis of sales and development of measures to stimulate sales;
- preparation, coordination, monitoring of budget execution for marketing research;
- participation in the development of assortment and pricing policies;
- reporting.
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Applicants with incomplete higher education in economics, sociology, marketing or mathematics can apply for the minimum wage. At the initial stage, there is enough confident knowledge of Excel (pivot tables, formulas, graphs). The ability to work with macros is also desirable. Well, of course, knowledge of the basics of marketing, at least at a basic level. At the start, young professionals without work experience are offered from 40,000 rubles in Moscow and from 33,000 rubles in St. Petersburg.
In order to receive a higher salary, applicants must have a diploma of higher education in these areas and experience in marketing and analyst from 1 year. In addition, they will need skills in working with large data sets and experience writing analytical reports. If these requirements are met, they will be provided with a salary of 50,000-55,000 rubles (Moscow), 40,000-45,000 rubles (St. Petersburg).
If the candidate has experience in organizing a full cycle of marketing research and work experience of two years, he can count on a higher salary. At such positions, the possession of various methods of statistical data analysis, skills in working with SPSS, MS Access is appreciated. Salary offers in this case reach 85,000 rubles (Moscow) and 70,000 rubles (Petersburg).
An experienced marketing analyst who has worked in this position for more than three years can hope for the highest salary. It will require experience in building models and strategic forecasting, as well as knowledge of English at a conversational or free level. You may even need knowledge of the query language (SQL) to databases. Such candidates in Moscow are offered up to 120,000 rubles, in St. Petersburg - up to 100,000 rubles.
Source: Superjob
According to the study, 57% of candidates for the position of marketing analyst are women. 97% of applicants have a university degree. 26% of applicants speak English at a free or conversational level, reports AdIndex.
The average salary of a marketing analyst in Moscow is 68,000 rubles, in St. Petersburg - 55,000 rubles, in Volgograd - 36,000 rubles, in Voronezh -37,000 rubles, in Yekaterinburg - 46,000 rubles, in Kazan - 37,000 rubles, 42,000 rubles in Krasnoyarsk, 40,000 rubles in Nizhny Novgorod, 44,000 rubles in Novosibirsk, 36,000 rubles in Omsk, 40,000 rubles in Perm, 41,000 rubles in Rostov-on-Don, 40 in Samara 000 rubles, in Ufa - 37 000 rubles, in Chelyabinsk - 40 000 rubles.
Source: https://habr.com/ru/post/293706/
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