Call Analysis in Russia, USA and Europe
Calltouch will hold the first specialized call analytics conference in Russia - Callday on October 3.
For the first time, international and Russian experts in the field of online advertising, web analytics and call tracking will gather at the Mail.ru Group site to compare approaches to the analysis of the calling audience in Russia, Europe and the USA.
- Calls are an integral part of almost any business: most transactions online are made by phone. At the same time, few people know how to correctly analyze the calling audience. Therefore, we decided to conduct Callday and show how to increase sales efficiency several times with call tracking, ”says Mikhail Fedorinin , founder of Calltouch.
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The headliner of the conference will be Christian Vin - the leading expert on EMEA advertising formats in the US Google, who will share his western experience in tracking calls. On the Russian side, Viktor Yakovlev , head of the Yandex Industrial Sales Department and Mikhail Firulik , Head of the Data Analysis Department of Mail.ru Group, will speak. Calltouch, as the organizer of the event, will announce the full statistics of calls on various topics and present a “secret report”, the details of which, of course, have not yet been disclosed.
The practical part of the conference will be held in the case marathon format with the participation of representatives of agencies and their clients from various business sectors, including automotive, construction, financial, and e-commerce. The speakers will disclose previously unpublished data and tell you how, using call analytics, we managed to identify conversion channels and keywords, highlight target calls, reduce their cost and increase the number of calls several times.
In addition, Callday participants will be able to familiarize themselves with call-tracking services, study demo rooms and learn about the features of each platform at the Conference Workstation.
The general partners of the conference are Icontext, Adventum, Adlabs.
The official website of the event: callday.ru .
For the first time, international and Russian experts in the field of online advertising, web analytics and call tracking will gather at the Mail.ru Group site to compare approaches to the analysis of the calling audience in Russia, Europe and the USA.
- Calls are an integral part of almost any business: most transactions online are made by phone. At the same time, few people know how to correctly analyze the calling audience. Therefore, we decided to conduct Callday and show how to increase sales efficiency several times with call tracking, ”says Mikhail Fedorinin , founder of Calltouch.
')
The headliner of the conference will be Christian Vin - the leading expert on EMEA advertising formats in the US Google, who will share his western experience in tracking calls. On the Russian side, Viktor Yakovlev , head of the Yandex Industrial Sales Department and Mikhail Firulik , Head of the Data Analysis Department of Mail.ru Group, will speak. Calltouch, as the organizer of the event, will announce the full statistics of calls on various topics and present a “secret report”, the details of which, of course, have not yet been disclosed.
The practical part of the conference will be held in the case marathon format with the participation of representatives of agencies and their clients from various business sectors, including automotive, construction, financial, and e-commerce. The speakers will disclose previously unpublished data and tell you how, using call analytics, we managed to identify conversion channels and keywords, highlight target calls, reduce their cost and increase the number of calls several times.
In addition, Callday participants will be able to familiarize themselves with call-tracking services, study demo rooms and learn about the features of each platform at the Conference Workstation.
The general partners of the conference are Icontext, Adventum, Adlabs.
The official website of the event: callday.ru .
Source: https://habr.com/ru/post/293688/
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