The British newspaper The Guardian
discovered a correspondence of
Apple engineers about the upcoming project "Titan". Correspondence confirmed rumors about the development of unmanned vehicles. Work on the project in Silicon Valley. The company tries to keep all the details secret.
From the correspondence of engineers it also follows that in the near future tests of the first model of the car will be conducted.
They must pass at the military base GoMentum station. The base is located near San Francisco with 30 kilometers of roads with intersections, level crossings, turns and junctions. There have previously conducted tests of Mercedes-Benz and Honda. Access of civilians to the base is prohibited. Therefore, this place is best suited for secret tests.
In February, Megamind
wrote that Apple experts are working on their own project of an unmanned electric vehicle. But then this information was distributed only as rumors.
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Apple has employees who have previously worked in other automotive companies. So, last year, Mark Newson, an industrial designer who had previously worked on a concept car for Ford, was accepted at Apple. Johan Yungwirth, the former president and CEO of North America's Mercedes-Benz R & D, was also invited to the company. The project manager was Steve Zadecki, who led design teams for the iPod and iPhone. But, again, in the past, he worked as an engineer at Ford Motors, and his experience has now acquired particular value.
Ford, one of the most successful companies in the United States, received only $ 1.9 billion in net profit in the last quarter. Apple's net profit exceeded $ 10.7 billion. While it is not clear how Apple is going to make huge profits on their cars.
The car may not be affordable for most car owners. Remembering the history of the company, it is easy to see that their past products entered the market as the most expensive in their category, but thanks to their unique qualities and competent marketing, they gained popularity. A further reduction in prices contributed to the law of Moore.
But Moore's law does not work for the automotive industry: car batteries do not double their capacity and do not cut the price twice every 18 months.
Currently, the development of unmanned vehicles involved not only automakers, but other high-tech companies. Own development of such machines go to
Google and
Uber .