Online Reputation Improvement: New Business
Business Report magazine has published an interesting article about a new business area, in which dozens of companies already work. They specialize in correcting the “online reputation” of their clients, both firms and individuals. The task is simple: for the search query [First Name] to appear only good information about the client. This is really a challenge. First, you need to remove from the first lines of the issuance of any negative facts about the client. If these facts are on Wikipedia or another authoritative resource, then you need to work with him directly to correct the information. Secondly, you need to add to the online positive information about the client (perhaps on a separate website or blog) and promote it with search engine optimization methods so that this resource will appear first among the search results.
This is a reality correction, a digital form of publicity. Business, which has long been engaged in image-makers in real life, gets its continuation online. Firms of the new generation prefer to call this “reputation management”.
The article gives a number of examples of how the reputation of authoritative people irreparably spoiled because of any one insignificant fact. For example, one well-known lawyer from Chicago gave too small tips at a restaurant, and the bartender wrote about it in his personal blog. And now all the clients of this lawyer stumble upon this fact when searching on Google. Moreover, even the local newspaper wrote about it. Saving twenty dollars on tips has already cost the lawyer many thousands of lost profits.
ReputationHawk is one of the companies that fixes digital reputation. This activity is at the junction of PR and SEO. The main part of the work consists in stripping negative content or lowering it in search results.
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A typical client is a company that has been compromised on the Internet. The source of the problems may be a former employee of the company or competitors. To combat this, ReputationHawk employees are launching a powerful stream of positive and truthful content about the affected firm. Usually you need to publish about 15 positive articles and press releases (this part refers to PR), and then search engine optimization begins. Positive content in the search results begins to put pressure on negative information, and it gradually decreases and completely disappears from the first page. The whole process is divided into an aggressive phase and a support phase.
The names of most customers are kept in the strictest confidence. It is very important that the public does not know which content is normal and which is generated in the process of reputation management. During the aggressive phase, the cost of ReputationHawk services ranges from $ 1,200 to $ 2,000 per month, and during support, about $ 500 per month.
This is a reality correction, a digital form of publicity. Business, which has long been engaged in image-makers in real life, gets its continuation online. Firms of the new generation prefer to call this “reputation management”.
The article gives a number of examples of how the reputation of authoritative people irreparably spoiled because of any one insignificant fact. For example, one well-known lawyer from Chicago gave too small tips at a restaurant, and the bartender wrote about it in his personal blog. And now all the clients of this lawyer stumble upon this fact when searching on Google. Moreover, even the local newspaper wrote about it. Saving twenty dollars on tips has already cost the lawyer many thousands of lost profits.
ReputationHawk is one of the companies that fixes digital reputation. This activity is at the junction of PR and SEO. The main part of the work consists in stripping negative content or lowering it in search results.
')
A typical client is a company that has been compromised on the Internet. The source of the problems may be a former employee of the company or competitors. To combat this, ReputationHawk employees are launching a powerful stream of positive and truthful content about the affected firm. Usually you need to publish about 15 positive articles and press releases (this part refers to PR), and then search engine optimization begins. Positive content in the search results begins to put pressure on negative information, and it gradually decreases and completely disappears from the first page. The whole process is divided into an aggressive phase and a support phase.
The names of most customers are kept in the strictest confidence. It is very important that the public does not know which content is normal and which is generated in the process of reputation management. During the aggressive phase, the cost of ReputationHawk services ranges from $ 1,200 to $ 2,000 per month, and during support, about $ 500 per month.
Source: https://habr.com/ru/post/29367/
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