Supplies of iPad tablets to Russia fell 6 times

Photo: macdigger

The popularity of tablets among users of Russia is gradually falling. For example, shipments of iPad tablets to Russia in Q2 2015 decreased six times compared with the same period in 2014, RBC reports . A year ago, Apple occupied the 4th place in the shipment of tablets in the Russian Federation, and now it occupies the 12th place.

Thus, in the second quarter of this year, 1.27 million tablets from different manufacturers were delivered to Russia for a total of $ 185 million. Analysts believe that this is 26.2% less in piece terms and 49% in terms of money than for the same period of 2014.

As for Apple tablets, their share in the total supply of devices of this type to Russia was 1.6%. A year earlier, this figure was 7.6%. In piece terms, the level of shipments of the iPad has decreased from 130.8 thousand to 20.3 thousand devices. In monetary terms, the share of iPad shipments over the same period of time decreased by 83.1%.
')
Most likely, the reduction in sales and, accordingly, shipments of iPad tablets to Russia occurs not only against the background of the economic crisis, but also the decline in the popularity of tablets (not only in Russia but throughout the world). The reason for this is the increase in the supply of smartphones with a large display.