The section "Avito work" has become paid for employers
From August 18, the Avito service introduces a fee for posting vacancies. For applicants, the Avito Work project will remain free. Project manager Vladimir Koritsky believes that innovation will significantly increase the company's revenue. Most of the revenue is generated by ad revenue.
One vacancy announcement will cost from 99 to 319 rubles. The price depends on the region in which the company places an ad. At the moment on the site Avito posted about 440,000 jobs. Every day the site hosts about 22,000 vacancies. Every day in the section "Work" is available about 400 thousand resumes.
The results of preliminary testing of innovations showed that the number of non-existent and duplicate vacancies was reduced to zero, said Koritsky. After the introduction of the fee, the proportion of low-quality ads has decreased from 39% to 3% While paid publications of vacancies are introduced in 12 cities: Barnaul, Vladimir, Volgograd, Izhevsk, Kaliningrad, Nizhny Novgorod, Orenburg, Samara, Saratov, Stavropol, Surgut and Ufa, reports Kommersant.
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In addition, the company is testing paid ads in the "Auto" and "Real Estate" sections.
Avito.ru is Russia's largest ad site. According to TNS, the site’s audience in June was 25.7 million unique users. During the first half of the year, users viewed 50 billion pages, of which 21 billion from mobile devices. According to the company, the section is visited more than 12 million times a month.
"Megamind" wrote that in the second quarter of 2015, the company's revenue increased by 47% compared to the same period last year and reached 1.57 billion rubles. The growth rate of revenue accelerated compared with the first quarter of this year (42%), but slowed down compared with the second quarter of the past: then the increase was 85%. Adjusted EBITDA margin was 50.5% compared to 53.2% in the first quarter. In monetary terms, this is 794 million rubles.
According to Koritsky, Avito will be able to compete successfully with hh.ru and Superjob.ru . According to Avito, the number of responses to its ads is eight times more than the competition. In 2013, hh.ru revenue did not exceed 2.7 billion rubles. These companies for 2014 are not disclosed. At the end of 2014, Superjob.ru revenue exceeded 3 billion rubles.
One vacancy announcement will cost from 99 to 319 rubles. The price depends on the region in which the company places an ad. At the moment on the site Avito posted about 440,000 jobs. Every day the site hosts about 22,000 vacancies. Every day in the section "Work" is available about 400 thousand resumes.
The results of preliminary testing of innovations showed that the number of non-existent and duplicate vacancies was reduced to zero, said Koritsky. After the introduction of the fee, the proportion of low-quality ads has decreased from 39% to 3% While paid publications of vacancies are introduced in 12 cities: Barnaul, Vladimir, Volgograd, Izhevsk, Kaliningrad, Nizhny Novgorod, Orenburg, Samara, Saratov, Stavropol, Surgut and Ufa, reports Kommersant.
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In addition, the company is testing paid ads in the "Auto" and "Real Estate" sections.
Avito.ru is Russia's largest ad site. According to TNS, the site’s audience in June was 25.7 million unique users. During the first half of the year, users viewed 50 billion pages, of which 21 billion from mobile devices. According to the company, the section is visited more than 12 million times a month.
"Megamind" wrote that in the second quarter of 2015, the company's revenue increased by 47% compared to the same period last year and reached 1.57 billion rubles. The growth rate of revenue accelerated compared with the first quarter of this year (42%), but slowed down compared with the second quarter of the past: then the increase was 85%. Adjusted EBITDA margin was 50.5% compared to 53.2% in the first quarter. In monetary terms, this is 794 million rubles.
According to Koritsky, Avito will be able to compete successfully with hh.ru and Superjob.ru . According to Avito, the number of responses to its ads is eight times more than the competition. In 2013, hh.ru revenue did not exceed 2.7 billion rubles. These companies for 2014 are not disclosed. At the end of 2014, Superjob.ru revenue exceeded 3 billion rubles.
Source: https://habr.com/ru/post/293618/
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