Experts talked about effective tools and the latest trends in SEO optimization in the Russian market

The publication Sostav.ru discussed the latest trends in SEO optimization with Russian specialists.

SEO specialists solve quite a wide range of tasks, but they have very specific goals: increasing traffic, internal website optimization and error correction, analyzing competitor websites (including in social media), improving the website in search results, optimizing the semantic core. However, to achieve them, you will need a diverse SEO toolkit. Experts commented on the means to achieve these goals and offered appropriate tools.

Increase traffic

According to experts, Key Collector is suitable for this purpose. The basic function of Key Collector is the collection of requests and tips from search engines for areas of interest.
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Just-Magic will enhance the result - a professional service for the selection of semantics, which will divide into groups the core of requests collected in Key Collector and make a calculation on each page on a separate page.

Oleg Smagin, Kokoc.com optimizer (Kokoc Group):

If the client chooses to promote the site by action, for example, for a percentage of sales, the optimizer is faced with the task of not just bringing traffic to the site, but converting it as much as possible. In this case, you need to start with the correction of errors, for example, using the Screaming Frog tool. For carrying out A / B testing of changes on the site, the Google Content Experiments service will be useful.

Internal site optimization and error correction

PageWeight helps to set up an internal linking, rid the site of broken links and fix the sitemap, says the general director of the company “TriLan” Andrey Voropaev. PageWeight, in addition, gives an idea of ​​the link weight of all pages.

Head of the direction of search promotion Ingate Digital Agency Sergey Nikonorov recommends Rush-analytics . The system helps to collect hints, cluster requests into groups.

Sergey Nikonorov, Head of Search Promotion at Ingate Digital Agency:

Special mention deserves the tool SeoLib . It allows you to diagnose the imposition of various kinds of sanctions on the site. The service puts on the schedule for traffic updates of search engines with the indication of possible filters.

Competitor Analysis

The most commonly used tools are FastTrust and the ahrefs service. Optimism.ru CEO Roman Klevtsov adds to this list a tool for collecting and analyzing incoming links to the websites of Majestic.com competitors, services for analyzing and selecting semantics for Spywords.ru and Prodvigator.ru sites, and an automatic SEO audit and site diagnostics service. SiteReport.ru .

The Buzzsumo service allows you to analyze the competitors' website in social media, helps to keep track of popular topics and trends in social networks, and also analyzes links to the website from social networks. Another SMM service, Blogun.ru , allows you to procure links in the blogosphere, social networks and media in an automated way.

Improving the position of the site in search results

Wizard.Sape allows you to create the optimal text for each group of requests. The optimizer introduces the query of interest, and the tool analyzes the TOP-10 sites based on the results of search engines. Based on the data obtained Wizard.Sape makes recommendations.

Denis Shubenok, Director of Search Engine Optimization at Ashmanov & Partners:

Check the position of the site and compare with competitors by using the service http://www.seorate.ru/ . The widest possibilities, from analyzing and searching incoming links, displaying Yandex search phrases to analyzing the behavior of web users, are provided by webmasters panels from Google, Yandex, Mail, as well as Wordstat.yandex and ahrefs.

Semantic Core Optimization

According to experts, one of the most effective tools for its formation of a semantic core with the function of collecting hints from Yandex and Google in any region is handled by Rush Analytics.

Dmitry Apukhtin, leading Russian Website Promotion Specialist Russian Promo:

To work with internal factors, I advise you to use Text.ru , this is a powerful text exchange, in combination - one of the best services that determine the uniqueness of the text. In addition to the main purpose, the service can be used to search for duplicate pages of a site in a search, because it will show not only duplicate content on another site, but also your own site will not bypass.

Bertal.ru is a fairly simple, but no less useful service. It allows you to quickly determine the page code or track the chain of redirects.

Uptimerobot.com allows you to analyze the time of continuous operation of the site. This is quite an important thing, and if it is free (for 50 sites), checks the site every 5 minutes and immediately sends a report in the event of an error, it is absolutely great!

“Our sphere is changing - algorithms are changing, and if earlier the most important tool was to automate the purchase of effective links, today it is much more important to automate SEO analytics. But what tool and at what time should the “head” decide? there are no universal tools. The applicability of the tools depends on the built chain of communication with the client; from indicators and volume of the site; from the problems encountered and, of course, from the promotion strategy, ”sums up Vladimir Tapkhanaev, head of the i-Media search promotion group.