Technology work with bloggers
Most of the advertising campaigns in the blogosphere begins trite - the customer goes to the blogger, probes prices, negotiates, sends or brings loot. Thousands of people scratch their heads, give out posts of varying degrees of creativity and report on the result - so many comments, so many transitions, whether the post was in the top. If the campaign is provocative - the resonance is estimated. The customer is guaranteed to receive their referrals, discussions, the thousands of money - money) But sometimes the customer decides on a non-standard approach ...
Recently, I witnessed a PR campaign launching the online mobile game “Go, Toury!”. The irregularity consisted in spontaneous mailing to staff and to the thousandth employees - nominal T-shirts and yoyos. This was particularly well superimposed on the report of “Sport” after the victory over the Dutch - when the interviewer Arshavin played a yoyo and told the correspondent “this is my talisman”. How did they find out the phone numbers and addresses of the thousand? Most likely, someone from "his" shared.
And no “write” request was expressed - a contest announcement with a communicator was attached to the gifts. With an insidiously-cautious request to "evaluate and support the competition." The old psychological principle seems to be asking nothing, but people feel obliged. With t-shirts, by the way, a good move. Very careful branding and printing of usernames turned t-shirts from “promotional items” into something wearable and even exclusive.
')
Naturally, there were no guarantees that the thousands would write - but it worked nonetheless. Screaming bloggers nakolili posts about the competition, some even participated)
The effect of the action can be estimated by search. It is lazy to count the volume of the informed audience, but offhand a similar campaign “for money” would have cost about $ 3,000. Saved, however - but people were amused)
I wonder what the hell Apple in this way the trot-hollow iPhone doesn't send? ))
Source: Procurator
Recently, I witnessed a PR campaign launching the online mobile game “Go, Toury!”. The irregularity consisted in spontaneous mailing to staff and to the thousandth employees - nominal T-shirts and yoyos. This was particularly well superimposed on the report of “Sport” after the victory over the Dutch - when the interviewer Arshavin played a yoyo and told the correspondent “this is my talisman”. How did they find out the phone numbers and addresses of the thousand? Most likely, someone from "his" shared.
And no “write” request was expressed - a contest announcement with a communicator was attached to the gifts. With an insidiously-cautious request to "evaluate and support the competition." The old psychological principle seems to be asking nothing, but people feel obliged. With t-shirts, by the way, a good move. Very careful branding and printing of usernames turned t-shirts from “promotional items” into something wearable and even exclusive.
')
Naturally, there were no guarantees that the thousands would write - but it worked nonetheless. Screaming bloggers nakolili posts about the competition, some even participated)
The effect of the action can be estimated by search. It is lazy to count the volume of the informed audience, but offhand a similar campaign “for money” would have cost about $ 3,000. Saved, however - but people were amused)
I wonder what the hell Apple in this way the trot-hollow iPhone doesn't send? ))
Source: Procurator
Source: https://habr.com/ru/post/29357/
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