13 mind-blowing facts about mobile marketing

Mobile marketing is a strategy that must be present in every company, according to the facts presented below. The habits of advertising consumption through a mobile phone are growing in proportion, and marketers need to increase the production of such advertising. However, there is still a gap between the person consuming the advertisement and the marketer producing it.


Among other things, the discoveries presented below show that the rules for using mobile advertising have changed, because consumer habits have changed. Mobile devices are now used not only on the go. Consumers are looking for information using mobile homes, for example, while watching TV.
')
After reading the interesting facts below, you can better understand how marketers use mobile marketing and how consumers get advertising through the platform:

1. The time spent searching for information through mobile devices exceeded the same time using a computer.
2. The consumption of mobile advertising - akin to the consumption of advertising on TV and on the Internet, however, it is used only by 10%.
3. What do consumers do with mobile? The vast majority - 99.5% - receive information , while 63.1% use the Internet, 62.1% view mail, 49.2% listen to music, 46% play games, 41.7% download and use applications, 15 % make purchases and 15% read books.
4. Mobile searches on smartphones and tablets make up about 29% of the total.
5. The level of clickability (CTR) of mobile advertising has undergone tremendous growth: by 27% per year on tablets and 26% on smartphones.
6. Mobile banners, rich media and video make up 3% of the $ 177 billion spent on advertising this year.
7. If marketers optimize their cross-channel media budgets qualitatively, over the next 10 months about 70 billion dollars will be spent on mobile advertising only in the USA, and in the world it is 220 billion dollars .
8. Although the cost of mobile advertising is not very high, 60% of the time spent in conjunction with digital advertising are smartphones and tablets, as opposed to 40% of the time through a personal computer.
9. Mobile today is not just short content, according to the IAB (Interactive Advertising Bureau), 36% of respondents watch videos lasting 5 minutes or more every day or even more often.
10. Marketers have a great interest in mobile programmatic , as 41% say that it will help them to reach their target audience much better. However, in fact, they buy it a little less - 35%.
11. 9% of marketers have increased their mobile advertising budget by more than 50% over the past two years.
12. The time spent on the Internet among adults increased from less than 1 hour 5 years ago to almost 3 hours today.
13. The mobile commerce market will grow by 25.72% from 2014 to 2019.

BYYD • Mobile Advertising Platform