Setting targeted ads in MyTarget

When you need to sell consumer goods an excellent source of traffic becomes advertising network MyTarget. Simplicity of settings and high quality of traffic make it one of the best networks for generating traffic to the site.

Where ads are shown

Let's begin to understand where the ads displayed in the advertising network MyTarget.

Main sites where ads are shown:
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Classmates
My world
Mail on
Other projects mail.ru

MyTarget is quite simple to configure, first you need to decide on the target audience, which we will show our ads.

Then you need to determine which targeting will identify our audience and create creatives (ads in the format Headline + Image + Text).

Let's understand in order.

Registration in the service

Go to the site target.my.com and click on the button man in the upper right corner of the window

Next, choose an account in the system through which it is most convenient to enter

Creating an advertising campaign

In the office, click the button "Create campaign"

Choose what we will advertise

Enter the name of the site and select the format for displaying advertising. In this example, let's see how the 90x75 teaser is configured.

This is how this block of advertising on the site “in battle” looks like.

Advertising campaign setting

We write the title, text, add a picture. I recommend making several announcements to compare CTR and choose the best.

Link markup is automatically enabled. MyTarget will substitute UTM tags with campaign and ad information

Targeting Setup

Customize the desired targeting

The most important point. Here you need to choose the right audience for maximum results.

Rate setting

Important! Set a budget limit of 500 rubles per day and leave the recommended rate. After the campaign is unscrewed by 500 rubles, if your ads show a good CTR, then the rate can be reduced. For example, I “pressed” the rate from 6 to 1.5 rubles.