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How we compared corporate social networks. Part 1

Good day!

We position ourselves as a platform-independent company and our focus is not so much in introducing IT tools, but in attracting users to work in a new environment, building new skills, and changing user habits. Therefore, we help our clients to choose the most suitable platform for them.

How to compare classic IT systems? A huge list of functionality is taken and a table is drawn. If one of the compared systems implements this functionality - put a tick or a filled circle, if implements with reservations - put a half filled circle, if it does not, put a pass or an empty circle. But the fact is that the corporate social network is not an ordinary IT system, it is designed to introduce new methods of teamwork and, as a result, to solve business problems not only from the top down but also from the bottom up. This means that it is necessary to make such an interface, so that users like it. As a result, it is necessary to 1) evaluate the functionality of the system and 2) evaluate the convenience of the end users. Let's talk about these components in more detail.
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Comparative analysis of the functionality of platforms


When a customer is interested in introducing corporate social systems and does not have any specific preferences for a particular product, it is important to first understand the business purpose of using the network. Does the customer need a combined portal with an integrated social network, or does the portal already exist and need to add a social component to it, or does the integration of the corporate social network with the workflow or corporate telephony system be required. And so on. Let us first consider the comparison of this particular component.

But that's what was discovered. It would seem that before reinventing the wheel, look on the Internet, it may have already been invented. Offhand analysis of platforms for social communications for several years conducted such grants as Gartner, Ovum or Forrester. But the local Russian market for them is too small and local brands are not present in the analysis. And they are, and they have interesting developments for the Russian corporate culture.

Well, not only Gartner or Forrester conduct a comparison of platforms, there are other, not so eminent consultants. However, the reports we found were divided into two categories: one or another platform (here is an example and an example ) is clearly moving forward in the first one, and in the second we have found too many inaccuracies to trust these results (here is an example and an example ). In addition, each report introduces its own coordinate system and it is very problematic to combine comparative tables.

As a result, we came to the conclusion that a comparative analysis should be carried out independently. What did we begin to compare? In this article, we described how to compare the functionality of corporate social networks - these are the basic functions, social processes and social layer. Since the corporate social network itself is a software platform - the issues of system management and administration within a large company become important. Well, no one has canceled the general questions from the category of "cloud or box?" And "how much does it cost?". As a result, we stopped at five groups of indicators:

· General (delivery method, prices, localization)

· Basic functionality

· Social processes

· Social stratum and integration

· Management and administration

We also agreed for ourselves that the total number of parameters should not be too large so that the focus would not blur, but also not too small so as not to lose essence. As a result, we formed about thirty parameters.

Now about the choice of platforms for comparison. We chose five platforms — these are Jive, IBM Connections, Yammer, Bitrix24, and DaOffice. Why exactly they? First, in our subjective opinion, this five represents the top five sales in the Russian market. Secondly, the first three are in the group of leaders according to consulting agencies. Thirdly, strong Russian players have been added - Bitrix24 and DaOffice. I apologize in advance to SAP Jam, Atlassian Confluence admirers (it seems to me that they are the closest candidates for inclusion in the list) and other manufacturers - I will be glad if you help to supplement the analysis presented below with data on these systems. If any of you see in the inaccuracy sheet - write to us.

Comparison table of corporate social networks:

Manufacturer
Jive software
IBM Connections
Yammer
Bitrix24
DaOffice
Platform
Description
Social intranet. Jive-n - internal network, editions of Essentials, Essentials +, Enterprise. Jive-x - external network, editions Forums, Essentials, Essentials +
Social intranet
Corporate social network (social intranet within Office 365). Editions Basic, Enterprise
Social intranet. Editorial Project, Team, Company, Corporate Portal, Holding
Corporate social network. Editorial Team, Business, Enterprise
Delivery method
Boxed and cloud versions. The funkional boxed is higher than cloudy. Datacenters in the US and Europe
Boxed and cloud versions. The difference in functions is insignificant. Datacenters in the USA, Europe and Asia
Only cloud version, data center in Europe
Boxed and cloud versions. Datacenter in Europe, plans to move to Russia
Box and cloud versions, data center in Russia
The cost of the cloud version (excluding special conditions)
From 144USD per year per user, external users without restriction, the number of hits to the site is charged
From 128USD per year for a full range of services. Free Guest Accounts
36USD per year per user, external users without restrictions
120t RUB per year without limiting the number of users, external users without restrictions
1260 rubles per user per year + 354 rubles for an external user per year
Cost of the boxed version (excluding special conditions)
Subscription licensing. See the cost of the cloud version.
Perpetual licenses by the number of internal users, or by server capacity
Not
199t rub + 1,400 rub per user, external users unlimited or 499t rub unlimited use.
Licensed by subscription. 1068 rubles per user per year + 270 rubles for an external user per year. The acquisition of a perpetual license is possible - the cost is equal to two years of subscription.
Test version
Trial version of the cloud for 30 days
Trial version of the cloud for 60 days
Free version with no time limit. Limited options for customization, moderation, administration, integration.
Free version of 30 days from the cloud or out of the box. Minimum cloud edition of up to 12 users - for free.
Free version from the cloud with no time limit. Limited options for customization, moderation, administration, integration.
Individual design
Yes
Yes
Yes
Yes, in the boxed version
Yes
Localization (Russian)
Yes, the language is set by the user.
Yes, the language is set automatically according to the browser settings.
Yes, the language is set by the user.
Yes
Yes
Multilingual
Multilingual interface. Spelling check for a limited number of languages
Multilingual interface
Multilingual interface. Multilingual online message translator.
Interface Russian, English, Ukrainian, Spanish, German
Only Russian interface
Basic functionality
Basic functions (news feed, text messages, pictures, video, discussions, subscriptions, announcements, notifications, tags)
Yes
Yes
Yes
Yes
Yes
Groups (open, closed, moderation)
Yes, plus secret and / or with the addition of external users
Yes + the ability to connect external users to the group
Yes
Yes
Yes
Forums
Yes
Yes
Not
Not
Not
Blogs, wikis, co-editing, official versions
Yes
Yes
Yes
Yes
Yes
Work with files (central repository, sending and storing files, versioning)
Yes
Yes
Yes, 5GB per person
Yes, unlimited storage
Yes, unlimited storage
Private chat
Yes, but as a rule for personal correspondence you need to add the interlocutor to your network and get confirmation - insisted by the moderator
Yes, through IBM Sametime. But for personal correspondence you need to add the interlocutor to your network and get confirmation
Yes
Yes
Yes
Inbox (read / unread / send / reply)
Yes
Yes
Yes
Yes
Yes
Presence Status / Chat / Group Chat
Yes
Yes, through IBM Sametime
Yes
Yes
Yes, presence status via the “now online” widget
User profiles
Yes
Yes
Yes, one profile for all networks
Yes, for the external network, the profile has a minimum of fields
Yes, different profiles for different networks
Unified search (files, people, profiles, content, mailbox)
Yes
Yes
Yes
Yes, taking into account the morphology of the Russian language
Yes, taking into account the morphology of the Russian language
External users
You can create private or secret groups and include external users.
Yes, it is possible to include an unlimited number of external users
By creating a separate network for internal and external users. User
can switch between networks
Yes, the minimum functionality of the external network is personal chats, group chats, private messages, notifications.
By creating a separate network for internal and external users. User
can switch between networks
Social
the processes
Calendars
Yes
Yes
Within Office 365
Yes
Creating events and integrating them with an email client.
Project and Task Management
Yes, plus task management through Producteev
Via the Activities module included in the package
Within Office 365
Yes, schedule absences, time tracking, delegation
Event Management
Organization chart
Yes
Chain of command
Yes
Yes
Yes
Polls and polls
Yes
Yes
Yes
Yes
Yes
Management of ideas
Creating and processing ideas, voting, reputation (as amended by Essentials +)
Creating and processing ideas, voting
Surveys and polls, managing ideas through the Ideascale app
Yes
Creating and processing ideas, voting, reputation ideas
Motivation
Gamification, missions, badges. Points for active use of the system.
Not
Thanks
Yes
Reputation, badges, expert statuses by topic, thanks
Involving new users
When registering, a usage policy is signed. Templates letters to engage. Points for activity. Tasks-games on the study of functionality.
When registering, a usage policy is signed. Tasks-games on the study of functionality.
When registering, a usage policy is signed.
Templates letters to engage. References to the training materials.
When registering, a usage policy is signed. By default, the user can immediately subscribe to certain groups and define other rules.
Social stratum and integration
Synchronization with Active Directory
Yes, multiple domains
Yes, multiple domains
Yes, multiple domains
Yes, several domains in the holding version
Yes, multiple domains
Integration

SharePoint (Enterprise Edition), MS Office (Essentials + Edition), Outlook (Essentials + Edition), GoogleDrive, Google Docs (Jive-x Essentials + Edition)
Lotus Notes, Sametime, Exchange, SocialMail, MS Office, MS Outlook, SharePoint
SharePoint, Office 365, Saleforce, Dynamic CRM, Exchange (roadmap)
Office 365, Google Docs, SharePoint
SharePoint and other portals
Integration with third-party applications
Opensocial
REST API, OpenSocial
OpenGraph, REST API, Yammer embed
Open API
SocialGraph
Mobile platforms
iOS, Android, Blackberry, iPads, Winphone
iOS, Android, Blackberry, iPads, Winphone
iOS, Android, Winphone
iOS, Android
iOS, Android
Additional applications
App store
Affiliate ecosystem, applications integrated via API and widgets

App store
CRM, process designer, app store
Created through a script
Voice and video communication
Integration with Cisco Webex or Lync is available as an application.
via IBM Sametime
integration with Lync within Office 365
Yes, plus telephony
Not
Control
Use Policies
Usage policy, communication flow management
via synchronization with LDAP
Yes
Access rules
Usage policy, communication flow management
Keyword Monitoring
Yes
Yes
Yes
Not
Yes
user management
Yes
Yes
Yes
Yes
Yes
Password policy
Yes
Yes
Yes
Not
Yes
Analytics Tools
Statistics panel + data export
Via Cognos reports for IBM Connections (included in the boxed version)
Statistics panel + data export
Statistics panel
Statistics panel + data export
Security
eDiscovery
eDiscovery through third party software
eDiscovery, two-factor authentication
Two-factor authentication
Two-factor authorization. Datacenter on the territory of the Russian Federation, certificates and licenses for processing PD and information protection.

Here is an example of using a table. A large corporate customer already has a portal on SharePoint and is considering adding a social function to the portal, that is, it is politically incorrect to build a parallel portal, you need to add a “clean” corporate social network. But the security service is against a cloud-based installation. And do not want to overpay. From the set of parameters, we can see that in this situation, the most appropriate solution is DaOffice. Number two is Yammer, if there are arguments for security.

One more example. The company is represented in Europe, Russia and the countries of the former Soviet Union, has a large number of partners and decides to streamline the communication in the partner network. Until now, they have been communicating with partners separately, by e-mail, telephone, ICQ and Skype. The company has a Cisco telephony system. The most logical solution is to build a single portal for wider marketing penetration and organize feedback through the corporate social network. Because social intranets, multilingual interfaces, and integration with Cisco are required, the Jive platform is the most preferred. Number two can be either IBM Connections or Yammer with a future look at the bundle with SharePoint.

Further, in part 2 we will write about how to approach the choice of platform correctly, and in part 3 we will write how to evaluate the convenience of end users and share our impressions about the convenience and disadvantages of a particular platform. To be continued…

Vladimir Ivanitsa

viva@supereon.ru

Source: https://habr.com/ru/post/293382/


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