Runtastic bought by Adidas

Adidas, a manufacturer of sportswear and equipment, bought Runtastic , a software developer for athletes, both professionals and amateurs. In this case, the total amount of the transaction amounted to $ 239 million, writes TheVerge. An interesting point is that the purchased company will remain an autonomous unit of Adidas. This was announced by CEO Runtastic Florian Gshwandtner.

Both Adidas and Runtastic have both applications, software for mobile devices and fitness gadgets in their assets. In the future, according to Gschwandtner, both companies will work to achieve new goals, aided by the experience gained in the years in the field of mobile applications and hardware platforms.