What you need to know about selling texts?
Universal formulas do not exist, but some of the nuances that you read here may be useful tips. We did not describe much here, but tried to isolate the optimally needed information.
Recently, a lot of diverse material has been created and continues to be created, which in one way or another concerns selling texts. Video tutorials, books, webinars - all this, in theory, should without any problems teach the art of creating promotional material for any site. But as a result, it turns out that novices do not know whose prompts to follow are confused and cannot work out an effective plan for writing quality selling texts.
We tried to delve into this topic and studied a large amount of information in order to highlight the truly valuable nuances. We hope that the advice prepared by our team will help copywriters to develop in the professional field.
')
1. Write headlines to attract attention. It is unlikely that the reader will pay attention to your article if he is not interested in the title. Well-known businessman, marketing guru Dan Kennedy believes that writing spectacular headlines is very simple. It presents several main types of eye-catching headlines:
a) “no one thought that I would succeed, but I ...” (most like to read about the successes of other people's lives);
b) "And you ...?" (well, and other direct questions to the reader);
c) “The secret of a superstar: how to look 50 to 25” (a title that foreshadows the disclosure of an important secret);
d) “how ... made me” and in a simplified version “like me ...” (variations on the theme of stories from the lives of other people);
e) “caution: if ... then ...” (the so-called “warning” heading).
2. Use statistics. Customers offer your proposal or description of the product / company will inspire much more confidence if you add numbers to the text. They can display the results of sales / duration of the company / the number of positive results in your business, etc. Plus, the article can be “decorated” with graphs / diagrams, which will serve to make it more visual.
3. Avoid platitudes. “Like 2x2 = 4”, “professional team”, “high standards”, “amazing results”, “excellent quality”, etc. - Do not use such stamps when creating text. Instead, specify, for example, the duration of the company's operation in a particular niche, or tell us what high-class materials are used to manufacture your goods.
4. Add to the text different types of lists - bulleted or numbered lists are a universal tool that simplifies reading and focuses on important information. However, you should not turn the entire article into a solid list - try to highlight the key nuances. For example, as a list, you can indicate the benefits or the results of using your product.
5. Finish the text, calling the potential client to action. A button that says something like “Buy ...”, “Register ...”, etc. quite to itself can stimulate the user if he was interested in the information you submitted. Give the reader the opportunity to do without much difficulty (if he has the desire, of course) for what it was all about.
In general, write short sentences, add various illustrations to your text and divide it into small paragraphs, as they simplify perception. And remember that a high level of professionalism is achieved as a result of hard work. Dare!
Recently, a lot of diverse material has been created and continues to be created, which in one way or another concerns selling texts. Video tutorials, books, webinars - all this, in theory, should without any problems teach the art of creating promotional material for any site. But as a result, it turns out that novices do not know whose prompts to follow are confused and cannot work out an effective plan for writing quality selling texts.
We tried to delve into this topic and studied a large amount of information in order to highlight the truly valuable nuances. We hope that the advice prepared by our team will help copywriters to develop in the professional field.
')
1. Write headlines to attract attention. It is unlikely that the reader will pay attention to your article if he is not interested in the title. Well-known businessman, marketing guru Dan Kennedy believes that writing spectacular headlines is very simple. It presents several main types of eye-catching headlines:
a) “no one thought that I would succeed, but I ...” (most like to read about the successes of other people's lives);
b) "And you ...?" (well, and other direct questions to the reader);
c) “The secret of a superstar: how to look 50 to 25” (a title that foreshadows the disclosure of an important secret);
d) “how ... made me” and in a simplified version “like me ...” (variations on the theme of stories from the lives of other people);
e) “caution: if ... then ...” (the so-called “warning” heading).
2. Use statistics. Customers offer your proposal or description of the product / company will inspire much more confidence if you add numbers to the text. They can display the results of sales / duration of the company / the number of positive results in your business, etc. Plus, the article can be “decorated” with graphs / diagrams, which will serve to make it more visual.
3. Avoid platitudes. “Like 2x2 = 4”, “professional team”, “high standards”, “amazing results”, “excellent quality”, etc. - Do not use such stamps when creating text. Instead, specify, for example, the duration of the company's operation in a particular niche, or tell us what high-class materials are used to manufacture your goods.
4. Add to the text different types of lists - bulleted or numbered lists are a universal tool that simplifies reading and focuses on important information. However, you should not turn the entire article into a solid list - try to highlight the key nuances. For example, as a list, you can indicate the benefits or the results of using your product.
5. Finish the text, calling the potential client to action. A button that says something like “Buy ...”, “Register ...”, etc. quite to itself can stimulate the user if he was interested in the information you submitted. Give the reader the opportunity to do without much difficulty (if he has the desire, of course) for what it was all about.
In general, write short sentences, add various illustrations to your text and divide it into small paragraphs, as they simplify perception. And remember that a high level of professionalism is achieved as a result of hard work. Dare!
Source: https://habr.com/ru/post/293316/
All Articles