Apple and Google will try to predict user behavior

Two technology giants - Apple and Google are now developing a technology that should allow them to anticipate the actions of mobile device users. Perhaps this function will work in September this year, writes "RBC". The new technology will allow to deliver information to smartphone users even before users request such data on their own.

Interestingly, Apple and Google use different methods to develop. Thus, Apple's portable assistant, which will appear in the ninth version of the company's software platform, will offer information analyzing the data that is already stored in the smartphone. And Google will use data from online services for the same purpose.

“This is a serious battle. Companies will strive to highlight their strengths, ”comments Rich Mogull, executive director of research firm Securosis. According to some experts, Apple and Google will use their experience in this area for different purposes. So, Apple will try to attract more customers, and Google - to expand the audience for advertisers.

Google and Apple work on predicting user behavior as part of the development of digital assistants. For example, Google has already shown earlier how the smartphone will warn the driver about the need to return the car taken in the rental. The return time will be taken from the letters in the user's mailbox.
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Also, representatives of Google have already stated that the company is going to determine the interests of users as accurately as possible. “Imagine an assistant who works for you an hour a day. I want my assistant to work around the clock, ”said Google Product Management Manager Aparna Chennapragad, who is responsible for the Google Now service.

Apple will be limited only by the data contained in the phone. These data will be used to determine the frequency of use of certain applications by the user, as well as to localize the location of the user and analyze his circle of communication.