How Wasserman affects sales on your site

In search of a recipe for maximizing conversion, we conducted a social experiment. On the site of our friends and customers who are engaged in selling bowling pins, we hung up a callback widget , but slightly changed the logo.
First, we hung a photo of the girl operator, then a guy, after which we placed a photo of Anatoly Wasserman on the widget. Each client who ordered a call, we asked: "Who did they expect to talk to when ordering a call?"

The course of the experiment

The experiment involved three images:
')





First, we placed the image of the girl instead of the logo and interviewed the first 30 customers about whose voice they expected to hear.

• 19 people said they expected to hear the girl's voice;
• 2 customers said they expected to hear the guy's voice, explaining that it was the guys who in their opinion should sell the pins;
• 5 - said they did not think about it.
• the other 4 did not even expect to be called back.

Most of the votes (over 63%) were in favor of the female voice, but we still could not argue that we got this result because the widget had a photo of the girl operator.
Then we changed the picture to a photo of a guy, and we also interviewed 30 clients.

• 17 of them said they expected to hear a male voice
• 5 people still hoping to talk to a girl
• 6 people said they did not think about it.
• 2 did not even hope that they will call back.

This time again, most of the votes were for the image in the picture. Thus, the survey showed that users still pay attention to the logo, and expect to talk with the one who is depicted on it.
To confirm this hypothesis, we replaced the image of the guy-operator, with a photo of Anatoly Aleksandrovich Wasserman, and asked who the new group of clients expected to talk to this time.

• 11 - expected to hear a serious male voice;
• 9 - said that they ordered a call back only because they wanted to talk with Anatoly Wasserman;
• 5 - said they did not think about it;
• 3 - wanted hoped to hear a female voice;
• 2 - did not even hope that they would be called back;

We assume that 11 users who expected to hear a male voice simply did not understand who is depicted in the picture. Therefore, we will add them to the group of those who expected to talk to the one shown in the picture.



By the way, if we analyze the time during which we received the first 30 calls in each case, then oddly enough, we had the girl’s logo as the fastest customers. Here is how the wait time is distributed:



As we see from the chart, the guy was the most unpopular among our clients. The image of a well-known person on the widget's logo had a positive effect on the conversion of calls. At the same time, the callers, hoping to talk to Wasserman, were in very good spirits, and even when they heard another voice, their mood remained positive. Each of the 9 clients made an order.
The most popular was the image of a girl, probably due to the fact that 90% of clients are men.
Thus, our experiment showed that the image on the widget affects the expectation of most customers and the conversion of calls. In our cases, the share of those who expected to hear the one depicted on the widget was 62.5%. Therefore, test what you show to the user and find the best for you.
For the kegel shop, we left an image of a female operator. And what is depicted on the callback widget in your online store?

with respect,
pozvonim.com