How to increase the CTR ads in Yandex Direct. Method number 1

The first way to increase the CTR that I share with you is quite hackneyed.

But checking the first phrase that came up in Yandex Direct revealed that 2 advertisers do not use it in the special placement of the three.


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These are quick links. The quick links block is under the ad.



Up to 4 links can be in a block. Links should lead to different pages of the site (for landing you can use anchors for different sections, for example, landing.ru # delivery ). The maximum length of the text of one link is 30 characters. The maximum length of the texts of all links is 66 characters.

Those. in fact, you can write only 2 links of 30 characters each, or you can write all four.

I recommend always filling in all the links, because, it gives the Large ad space and the ad becomes more clickable.

And now the basic tips for filling in quick links:

1. 66 symbols are given for references - take them all;

2. Fill in all 4 links as spaces between them increase the ad space;

3. Try links to write benefits yourself (Free Shipping, Install in 1 day, Over 400 customers)