The State of Mobile Advertising and Video - Infographics

It is already difficult to imagine the world without the Internet and mobile devices. Now, for most people, it is hard to hold out for a few minutes so as not to look at the screen of your smartphone, even when they are driving. In short, mobile not only eats your money on the connection, but also your time.

No matter, user time or advertising budgets, the mobile appetite is good, it is omnivorous! In the following infographic, we are going to show how mobile not only revolutionized the world we live in today, but also how it “crushed” everything in its path.



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The state of mobile and video advertising - a brief summary

Think you know a lot about the mobile advertising industry? Think again. After viewing the infographics and reading the summary data below, you might be wondering what kind of boom she is currently experiencing.

• 2.6 billion smartphones are currently worldwide. By 2020, this figure will increase to 6.1 billion, and will exceed the number of fixed phones. 80% of mobile data will be from smartphones.
• The leading position in the mobile advertising industry will fall on Companies from the United States, China, Japan, the United Kingdom and Germany. Over the past year, mobile advertising has grown by 34%, compared with desktop, which grew by only 11%.
• Mobile video accounts for 45% of all application traffic, by 2020 this figure will already be 60%.
• Facebook has already seen video 4 billion times a day - 75% from mobile devices.
• 96% of all mobile users will look for coupons this year to find the best deal when doing online shopping.
• 61% of people have a better opinion of the Brand when it is well and conveniently presented on mobile devices.

If you have not thrown all your efforts on the mobile, there is no better time to do it right now ...



BYYD • Mobile Advertising Platform