Hello, SaaS | We write for free | Practice Dental Cloud
Two installations that helped me write this post.
Those. Today, the practice of how / where / why do free content promotion at the beginning of the journey on the example of Dental Cloud .
By content promotion, I mean placing articles about your project online, as the only free way to present your project. And in my opinion, a purely personal opinion, the result of such work is not even traffic to the site (although it is vital), but getting a live picture of your project and its life when typing in the search engine the name of the project.
')
So!
Why - cheap, you can do it yourself, do not pay for planting and authors.
Who does - the CEO or the person who "lived the project" - figured out the details, studied the product, saw the team. Those. it may be a CMO or an external author who works and writes while living a project.
Hopelessness - about you before the IPO is unlikely to write the top edition - everyone is interested in transactions and turnovers - no one is interested in technology and startups before the round. For example, cnet.com was written about my project, we were the first in the world to offer the market the loading of SIM card profiles through applications. Russian publications did not show interest in the project.
PR directions and areas of sites
Important
Free features (where we wrote)
It was possible to easily agree with all the sites or a moderation filter works on them. I note that we try to write unique content and do not use the services of copywriters. Although, we have plans to start making translations of articles on the subject of innovations in dentistry on paid TOP dental portals, but this is already a story about money.
Who can learn from blogging or writing online (SaaS segment)
Dmitry Chistov - maintains a personal blog with 35,000 readings in six months.
Askar Rakhimberdiev writes a lot about business and product (it’s strange that he doesn’t have a blog).
Alex Kalachnikov - industry blog on SaaS.
Terrasoft is a great corporate blog.
results
Previous materials of the author
- “A successful project is 30% - product quality, 30% - product presentation, 30% - good luck” - respected A. Nosik used to say and I don’t know where he is doing another 10% and today we are talking about the Presentation.
- An article on Gazeta.ru costs 250,000 rubles, an average bill for placing an article on the 2nd echelon site of any industry segment (even hipster) from 40,000 rubles, the sponsor package off-line of the relevant event is 800,000 rubles and you can easily calculate how much saved.
Those. Today, the practice of how / where / why do free content promotion at the beginning of the journey on the example of Dental Cloud .
By content promotion, I mean placing articles about your project online, as the only free way to present your project. And in my opinion, a purely personal opinion, the result of such work is not even traffic to the site (although it is vital), but getting a live picture of your project and its life when typing in the search engine the name of the project.
')
So!
Why - cheap, you can do it yourself, do not pay for planting and authors.
Who does - the CEO or the person who "lived the project" - figured out the details, studied the product, saw the team. Those. it may be a CMO or an external author who works and writes while living a project.
Hopelessness - about you before the IPO is unlikely to write the top edition - everyone is interested in transactions and turnovers - no one is interested in technology and startups before the round. For example, cnet.com was written about my project, we were the first in the world to offer the market the loading of SIM card profiles through applications. Russian publications did not show interest in the project.
PR directions and areas of sites
- Startup theme (Flat content) - from “about what we are” - to “what we eat in a team”
- Subject area - we have this dentistry
- Evangelism and domain expertise - IT - we, for example, explain to doctors why “clouds” are good
- Informal project life - we started a flat blog on Medium
- Product
- Mobile
Important
- At the beginning of the journey, you can not prioritize in these areas when it is obvious the need to convey information about your product to its potential users.
- Do not get involved in a startup theme because it is not clear that “an eternal start-up or deserved start-up is better” and you need to grow out of start-up pants. From my own experience, I left the topic after receiving the Startup of the Year award for my projects.
- Start a personal blog, and better 2 - grocery / industry and informal.
- I do not speak today about social networks - this is a separate story, about which I will definitely write.
- It is very important not to mow and not “pour content” at all in Central Asia. For example, our marketing director wrote a material about coupon services in the WG (Rossiyskaya Gazeta) and signed the name of the company. A bunch of "WG-coupon services-automation of dentistry in the signature turned out to" fire. " Following the results of the case, we corrected a specialist in writing a series of articles about Internet promotion for dental clinics - this is still a great benefit for our potential clients.
Free features (where we wrote)
- Of course, respected tmtm.ru - with their activity with free tariffs for startups
- In the cloud of the Russian Federation
- SaaS.ru
- DentalMagazin
- DentalPro.ru
- ibusiness.ru
- sdelanounas.ru
- Numeralis.ru
- bootstrap24.ru
- Introvert.bz/blog/
- i-lift.tv/ru
- Rusbase
- iamstartup.ru
- CNEWS
- tadviser.ru
- mobileimho.ru
- apps4all.ru
It was possible to easily agree with all the sites or a moderation filter works on them. I note that we try to write unique content and do not use the services of copywriters. Although, we have plans to start making translations of articles on the subject of innovations in dentistry on paid TOP dental portals, but this is already a story about money.
Who can learn from blogging or writing online (SaaS segment)
Dmitry Chistov - maintains a personal blog with 35,000 readings in six months.
Askar Rakhimberdiev writes a lot about business and product (it’s strange that he doesn’t have a blog).
Alex Kalachnikov - industry blog on SaaS.
Terrasoft is a great corporate blog.
results
- They became the first in the segment of the automation of dentistry on the TIC for 3 months of the campaign.
- Abandoned SEO.
- All registrations and customers with free content.
- MAO increase multiple
- A number of articles themselves went into the TOP search for important keywords for us.
Previous materials of the author
Source: https://habr.com/ru/post/293118/
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