Market entry strategy
Entry into the market is possible with two strategies.
The first strategy is to enter the wide market and start competing with large companies with huge budgets.
2nd strategy is to niche and make a product for a specific niche. After the product has entered this niche, you can go to other niches or go to a wide market.
The first strategy is good when the market has not yet formed, and there are no clear leaders on it. You can go wide and mow customers. In the established market, such a strategy is realizable, but its implementation requires large resources.
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The second strategy can be applied on the market with a clear leader. And put him in his belt at the expense of a highly specialized product.
And there is one trick. The product may not actually be highly specialized, but simply to have packaging for a specific niche.
I will give an example.
For example, you are engaged in cleaning in the B2B sector. Simply put, clean and tidy companies. You can go wide, and you can pack your product under each niche. For example, for beauty salons to pack a sentence in which to describe that you are perfectly able to remove varnish stains from any surfaces, as well as you can clean out all the hair remnants after haircuts in hard-to-reach places.
The first strategy is to enter the wide market and start competing with large companies with huge budgets.
2nd strategy is to niche and make a product for a specific niche. After the product has entered this niche, you can go to other niches or go to a wide market.
The first strategy is good when the market has not yet formed, and there are no clear leaders on it. You can go wide and mow customers. In the established market, such a strategy is realizable, but its implementation requires large resources.
')
The second strategy can be applied on the market with a clear leader. And put him in his belt at the expense of a highly specialized product.
And there is one trick. The product may not actually be highly specialized, but simply to have packaging for a specific niche.
I will give an example.
For example, you are engaged in cleaning in the B2B sector. Simply put, clean and tidy companies. You can go wide, and you can pack your product under each niche. For example, for beauty salons to pack a sentence in which to describe that you are perfectly able to remove varnish stains from any surfaces, as well as you can clean out all the hair remnants after haircuts in hard-to-reach places.
Source: https://habr.com/ru/post/293112/
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