Info-marketing, as a way to effectively attract customers to a startup

The advertising market is becoming hot and hot every day. The cost of advertising increases and it becomes more difficult to attract the user's attention.


I really like how sales are organized for those who are engaged in PVC windows. They have a free product - it froze. By making a measurement, the company can already show its competence by giving free advice on installing windows and possibly other related repair topics.

Such a model is viable in any business. Any business can have a free useful product. And moreover, this free product is not a trial version of the service, limited in time of use, but a really useful product that can be of benefit to the client, and absolutely free.
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An excellent option for such a product is useful information from related topics. For example, for the tourism business, this may be a video blog, which tells about the peculiarities of pubs in different countries. Removed hotels, parties and other events.
For an IT product, as in our case, free products is our packaged experience in internet marketing. The main channel of transmission of this experience is the community on social networks, blog and newsletter.

Here is an example of how we designed and launched these resources:

http://vk.com/dobiz

http://blog.callbackkiller.ru

We attract potential customers to a free product, they start reading us, learn, and eventually some of them become customers. The main thing is to build emotional contact with the audience. Those. not only useful posts, but involving and telling the story of our development and our movement.