Guy Kawasaki. Minimalistic approach to pitching
I present to you the six fresh tips of one of the most famous evangelists in Silicon Valley about the art of presenting your projects. I hope these tips will help inspire employees, customers and partners, and interest potential investors in the shortest possible time and in the most effective way.
1. Reduce your presentation to ten slides with a thirty-point point size, which you can submit in twenty minutes. This is the 10/20/30 rule (10 slides, 20 minutes, 30 pt). So you can briefly explain the essence of your business in an easy and quick perception format. You should not be afraid of brevity, since interest will attract a request for additional information, but a long performance on the contrary can push the audience away.
2. Make the slide background black. Black background looks more serious and easier to read. It is better to use a large sans serif font that will make the pitch even better. Have you ever seen captions in a movie with black text on a white background? Think about it.
3. Use the pitch approach used in the online dating service Tinder . There are two approaches to online dating. Such as using eHarmony , where people provide large amounts of psychographic information to search for soul mates , such as Tinder , where people decide whether a person is interested in a split second. The first impression is most important.
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4. Take off like an F18 . The Boeing 747 needs a two-mile lane for takeoff. F18 requires only 200 feet. Your pitch should not be as long as the runway of an airliner. You must take off in the first few minutes until you have broken the sound barrier.
5. Try to demolish the roof with a demo. The purpose of the pitch is to draw attention to the due diligence procedure. It is not necessary to tell and show all prepared. A different image can be worth a thousand words, but a demo can be worth a thousand slides. Ideally, using a powerful demo you can get attention so that you do not need the rest of the prepared speech.
6. Let one stand. I know you heard that people invest in teams. This does not mean at all that everyone should speak during the pitch. It's hard enough to include the whole team in the pitch. This is not a primary school, where every child needs a theatrical role with words. If your manager cannot take a step without recruiting staff, find another manager for yourself.
1. Reduce your presentation to ten slides with a thirty-point point size, which you can submit in twenty minutes. This is the 10/20/30 rule (10 slides, 20 minutes, 30 pt). So you can briefly explain the essence of your business in an easy and quick perception format. You should not be afraid of brevity, since interest will attract a request for additional information, but a long performance on the contrary can push the audience away.
2. Make the slide background black. Black background looks more serious and easier to read. It is better to use a large sans serif font that will make the pitch even better. Have you ever seen captions in a movie with black text on a white background? Think about it.
3. Use the pitch approach used in the online dating service Tinder . There are two approaches to online dating. Such as using eHarmony , where people provide large amounts of psychographic information to search for soul mates , such as Tinder , where people decide whether a person is interested in a split second. The first impression is most important.
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4. Take off like an F18 . The Boeing 747 needs a two-mile lane for takeoff. F18 requires only 200 feet. Your pitch should not be as long as the runway of an airliner. You must take off in the first few minutes until you have broken the sound barrier.
5. Try to demolish the roof with a demo. The purpose of the pitch is to draw attention to the due diligence procedure. It is not necessary to tell and show all prepared. A different image can be worth a thousand words, but a demo can be worth a thousand slides. Ideally, using a powerful demo you can get attention so that you do not need the rest of the prepared speech.
6. Let one stand. I know you heard that people invest in teams. This does not mean at all that everyone should speak during the pitch. It's hard enough to include the whole team in the pitch. This is not a primary school, where every child needs a theatrical role with words. If your manager cannot take a step without recruiting staff, find another manager for yourself.
Source: https://habr.com/ru/post/293084/
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